VA customers don't read prospectuses — and at 200 pages, who can blame them?

VA customers don't read prospectuses — and at 200 pages, who can blame them?
A new report finds that VA customers don't read prospectuses — and with the some of the documents running upwards of 200 pages, it's easy to understand why.
JUL 01, 2011
Insurance customers looking to do some light reading this summer should probably avoid looking at a prospectus for a variable annuity. Out of the 15 top-selling VA products, the prospectuses for eight stretch beyond 150 pages, according to a study from the Insured Retirement Institute. Two of them are over 200 pages. The group also asked 709 retirees and pre-retirees with at least $100,000 in investible assets what they do with these tomes. Not surprisingly, few of the polled consumers read the prospectuses that came with their variable annuities. More than one in four said they never leaf through the information, while 42% said they “rarely” open the document. About half of the consumers said they never refer back to their prospectuses after they buy their VAs. The few customers who do actually read the documents do so in small bites: 98% read the summary and highlights section, while 97% tackle the fees and expenses. Nearly 90% read up on risks, deductions from their accounts — such as sales loads and commissions — and investment choices. Contract benefits are rarely examined; only 58% of the polled consumers venture into that part of the prospectus. But seven out of 10 that do read the documents go over death benefits. The IRI has led the charge in support of the slimmed-down prospectus, sending the Securities and Exchange Commission a “proof of concept” VA summary prospectus nearly two weeks ago. Susan Nash, associate director, disclosure and insurance product regulation at the SEC's Division of Investment Management, spoke positively of the document. She spoke on her own behalf, and not on the SEC's, noting she has read the IRI's summary prospectus but has not compared it with the corresponding statutory documents yet. “It avoids the temptation to talk about structural matters; it tells you what's going on rather than focusing on the legal underpinnings,” Ms. Nash said at the IRI's conference yesterday. Still, there are a number of areas that need work. “An area we can't analyze is the traps for the unwary: How can you lose benefits, and is the presentation [of that] balanced?” she asked. Focusing on VA features rather than on the relationship between the contract and its riders helps eliminate some jargon, she said. But the tie between the VA chassis and its riders can be an integral part of the outcome for investors. “If the ‘how' is the nuts and bolts of what I get — 4% or 6% lifetime income — then that's a big ‘how' and I'd want to know when I get 4% and when I get 6%,” Ms. Nash said.

Latest News

As layoffs commence, Commonwealth’s digital guru jumps ship
As layoffs commence, Commonwealth’s digital guru jumps ship

Christopher Blotto moved this month to Janney Montgomery Scott.

Fintech bytes: Advyzon lays claim to new category with 'all-in AI' launch
Fintech bytes: Advyzon lays claim to new category with 'all-in AI' launch

Finturk also added new form-filling and cash sweep tools to its AI-first CRM platform, while Zeplyn builds advisor coaching into its own AI operating system

There’s no advisor playbook for family succession feuds, but these skills help: UBS
There’s no advisor playbook for family succession feuds, but these skills help: UBS

“Ultimately, you just try to embrace collaboration,” said Greg Merrill of UBS.

NorthRock widens Minneapolis reach with Kowalski Financial deal
NorthRock widens Minneapolis reach with Kowalski Financial deal

Building on its Personal Office platform, NorthRock Partners' latest transaction brings more than $200 million in assets under management and five employees to the growing RIA.

Osaic deepens RISR partnership as advisors race to serve aging business owners
Osaic deepens RISR partnership as advisors race to serve aging business owners

Expanded deal pairs succession-planning software with a broker-dealer network already logging rapid AI adoption among 11,000 advisors.

SPONSORED Direct indexing webinar targets tax-loss harvesting amid market swings

Northern Trust’s Ken Lassner shows advisors how to convert volatility into after-tax portfolio gains

SPONSORED Who builds the income when the pension disappears?

Dan Biagini of American Equity says the steady decline of pensions, longer lifespans and a reset in interest rates are rewriting how advisors build retirement income