Cetera signs five-advisor team from Newbridge

Based in New Jersey, the Rosso Financial Group's members boast more than 80 years of combined industry experience.

Cetera has deepened its network of advisors with the addition of a five-person veteran team.

The Rosso Financial Group, based in Sea Girt, New Jersey, has joined Cetera Wealth Management Group from Newbridge via Allied Wealth Partners.

Cetera Wealth Management was formed in 2023 when Cetera acquired the retail wealth business of Securian Financial, resulting in the addition of nearly $50 billion in client assets.

It’s unclear how large Rosso Financial Group’s book is.

“We are pleased to welcome Anthony and Rosso Financial Group to our community of talented advisors,” Kjirsten Zellmer, president at Cetera Wealth Management Group, said in a statement.

Led by principal and CEO Anthony Rosso, who founded the firm in 2015, the Rosso team comprises five financial professionals with over 80 years of combined industry experience.

Apart from Rosso, who started his career in 2000 at Morgan Stanley Dean Witter, according to his BrokerCheck profile, the group includes Brad Daniels, with 18 years of experience; in-house financial planner Sean Keating, with 21 years, and senior advisors Leslie Curran and Andy Yost, with eight and 23 years of experience, respectively.

Daniel has spent 30 years managing money for a number of Fortune 5000 firms and major non-profits. Meanwhile, Keating holds several specialized certifications, including the designation of enrolled agent with the IRS.

“Cetera and AWP offer a unique combination of tools, resources and support that enable a growth trajectory and level of client service that would not have been possible for our business previously,” Rosso said in a statement. “Cetera’s robust wealth management platform will enhance our advisory business, and the technology and additional resources will empower greater efficiencies and better client service,” he said.

“Rosso Financial Group is made up of a dynamic group of dedicated financial professionals committed to serving clients first and foremost, and I feel confident they will continue to thrive at AWP,” Zellmer said.