FINRA puts kibosh on David Lerner's sales of proprietary products

FINRA puts kibosh on David Lerner's sales of proprietary products
For decades, the bulk of the retail brokerage industry has moved away from selling expensive, proprietary funds.
MAY 22, 2025

David Lerner Associates, the long-time purveyor of high-risk, house-managed alternative investments, will not be selling any more proprietary investments for at least two years, according to a settlement this week with the Financial Industry Regulatory Authority (FINRA). 

This FINRA settlement with David Lerner Associates involves sales of energy limited partnerships; FINRA claimed the firm’s brokers made unsuitable sales recommendations to 200 customers to buy the limited partnerships from 2015 to 2019. Davd Lerner Associates also agreed to pay $1 million in restitution to clients to settle the matter.

After two years, the firm can begin selling such products again if it meets a variety of compliance thresholds mandated in its settlement.

For decades, the bulk of the retail brokerage industry has moved away from selling expensive, proprietary funds managed by an affiliate because of the hazards for conflicts of interest when recommending such products.

“The regulatory issues the firm faced going back between six and ten years have been settled and are behind it,” a David Lerner Associates spokesperson wrote in an email. “Investors currently holding the investments at issue have net, unrealized profits and are currently receiving approximately 7% in annual distributions.”

Meanwhile, in a separate but related matter, Daniel Lerner, the son of the founder of the firm, was suspended from the securities industry for two months and fined $5,000.

“In March 2019, [Daniel] Lerner recommended that a customer invest in an illiquid, proprietary limited partnership without having a reasonable basis to believe that the investment was suitable for the customer based on her investment profile,” according to his settlement with FINRA.

FINRA in 2022 said it was investigating Daniel Lerner, a senior executive with the firm at the time, over the sale of proprietary investment funds to clients and whether his investment recommendations were suitable.

FINRA problems


Based on Long Island, David Lerner Associates is a longtime purveyor of municipal bonds and REITs and has had problems with FINRA in the past.

In 2013, FINRA hit David Lerner Associates with millions in penalties for alleged unfair sales practices and excessive markups, ordered the firm to pay $12 million in restitution to clients who bought shares of a nontraded real estate investment trust known as Apple REIT 10.

FINRA at the time also fined David Lerner Associates more than $2.3 million for charging unfair prices on municipal bonds and collateralized mortgage obligations. The firm's founder and owner, David Lerner, was also suspended from the securities industry at the time.

FINRA does not name the proprietary energy funds at issue in the industry sales violations.

But the firm marketed Energy 11 LP, which was formed in 2013 by Glade Knight and David McKenney of the Apple REIT companies, along with Anthony Keating and Michael Mallick, according to the company.

It raised $374 million from investors over two years starting in 2015. The firm charged a 6% sales commission to clients, according to filings with the SEC.

Financial advisors right now typically charge an annual fee to clients of less than 1%, or about 80 basis points, to manage customers' funds.

Latest News

Treasury unveils Trump Accounts fund lineup with BlackRock, Vanguard
Treasury unveils Trump Accounts fund lineup with BlackRock, Vanguard

Five index ETFs, including two from State Street, to anchor Trump Accounts as advisors weigh options against 529 and UTMA plans for clients

House panel unanimously advances advisor compensation reform bill
House panel unanimously advances advisor compensation reform bill

A bipartisan proposal aimed at aligning advisor compensation rules with modern business structures is headed to the full House.

Vanilla, WealthFeed land new RIA partnerships
Vanilla, WealthFeed land new RIA partnerships

Vanilla is extending its estate planning tech to Callan Family Office's ultra-high-net-worth business, while WealthFeed's organic growth engine will now be available to roughly 100 advisors at The Mather Group.

As Trump Accounts prep for July 4 launch, Franklin Templeton plans $1,000 match
As Trump Accounts prep for July 4 launch, Franklin Templeton plans $1,000 match

“We are helping families take an important first step toward building a financial foundation for the next generation,” said Franklin Templeton CEO Jenny Johnson

Savant Wealth Management enters Maine with latest acquisition
Savant Wealth Management enters Maine with latest acquisition

Richard Brothers Financial Advisors joins the fee-only RIA, adding its first Maine office and $240 million in client assets

SPONSORED Who builds the income when the pension disappears?

Dan Biagini of American Equity says the steady decline of pensions, longer lifespans and a reset in interest rates are rewriting how advisors build retirement income

SPONSORED Why direct indexing stopped being optional

Direct indexing is on pace to outgrow ETFs and mutual funds. Northern Trust's Ken Lassner explains why the advisors who get it wish they had started sooner.