At LPL Financial, advisory assets are far sweeter than brokerage
An LPL presentation on the return on various types of assets shows the age of advisory assets and fees has arrived in the broad financial advice industry.
The retail brokerage industry for decades has preached the efficacy of the shift from brokerage assets to advisory assets.
The accepted wisdom is that such a change is better for both the broker-dealer, which generates an annual fee from advisory assets, and the consumer, who isn't being banged
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