Edelman's director of financial planning lands at Prime Capital

Prime Capital Financial has expanded its presence in the Empire State by adding a veteran leader from Edelman Financial Engines to its network.

On Monday, the Overland Park, Kansas-based firm announced it had officially welcomed Stu Berrin as its first financial advisor in New York City.

Berrin is joining Prime Capital as its newest partner and managing director in the East Coast. He joins Prime Capital Financial following a 12-year tenure at Edelman Financial Engines, where he served as director of financial planning.

“Stu’s experience and commitment to his clients’ success make him an outstanding addition to the Prime Capital Financial team,” Glenn Spencer, chief executive officer at Prime Capital Financial, said in a statement. "His ability to simplify complex financial situations and foster confidence in achieving long-term goals aligns seamlessly with our client-centric philosophy.”

A financial planning veteran with more than 30 years of experience, Berrin's track record also includes stints at Sanders Morris Harris and Valic Financial, according to his BrokerCheck record.

Berrin expressed enthusiasm for his new role, highlighting how Prime Capital's team aligns with his personal approach to "helping clients achieve their financial aspirations.”

"With the firm’s robust resources and collaborative environment, I look forward to delivering even greater value to my clients,” he said.

Earlier in November, Prime Capital Financial strengthened its retirement consulting division by hiring Jania Stout from OneDigital as the national retirement practice leader for Prime Capital Retirement, and its financial wellness subsidiary, Prime Capital Wellness.

Prior to that in July, the firm made a key promotion at its remote financial-planning business, Liberty Wealth Advisors, when it announced Annette Vanderlinde as the unit's new president.