Office address: 901 3rd Avenue South, Minneapolis, MN 55402
Website: ameriprise.com
Year established: 1894
Company type: financial services
Employees: 21,000+
Expertise: financial planning, investment management, retirement solutions, insurance, asset management, mutual funds, alternative investments, college savings, advisory services, structured products
Parent company: N/A
Key people: James Cracchiolo (CEO); Walter Berman (CFO); Gumer Alvero (president); William Davies (global chief investment officer); Deirdre McGraw, Heather Melloh, and Kelli Petruzillo (EVPs)
Financing status: corporation
Ameriprise Financial is a Minneapolis-based financial services company, serving more than 3.5 million clients and managing over $1.4 trillion in assets as of 2024. The firm offers financial planning, investment management, insurance, and retirement solutions. Ameriprise is known for its one-to-one advisor relationships and the Confident Retirement approach.
Ameriprise Financial began in 1894, when John Tappan, just 24 years old, founded Investors Syndicate. By the end of that first year, the company managed $2,500 in assets.
Over the next decades, Ameriprise grew through the Great Depression and paid every dollar owed to certificate owners, even as markets crashed and times were tough.
The company moved into mutual funds in 1940, starting with Investors Mutual Fund and adding more by 1945. In 1949, it adopted the name Investors Diversified Services, then joined American Express in 1984. By 1995, it operated as American Express Financial Advisors, with James Cracchiolo taking over as president and CEO in 2000.
The firm became an independent, publicly traded company in 2005 after one of the largest spin-offs in US history. It launched new brands, expanded its reach, and continued to acquire businesses, including H&R Block Financial Advisors during the Great Recession.
The company also introduced the Confident Retirement approach in 2014, which shaped its personalized advice model.
The company celebrated its 130th anniversary in 2024 as it marked more than a century of putting clients first. The company now manages over $1.4 trillion in assets and serves millions of clients.
In 2025, Ameriprise Financial welcomed The Atlantic Group from Oppenheimer. This team manages more than $1.6 billion in client assets, further strengthening the advisor network.
Ameriprise Financial provides personalized investment options to match different goals and risk levels:
Ameriprise Financial also provides digital tools for easy account access and goal tracking. Clients benefit from ongoing, personalized advice and a strong advisor relationship.
Ameriprise Financial says that it has a values-based and inclusive culture that supports individual differences and encourages achievement. The company also reports that it values work-life balance and career growth for its employees. Their stated values include:
Ameriprise Financial states employees receive competitive pay, incentives, and access to many workplace resources. Benefits include:
In terms of community impact, the firm donated $18 million in 2024 through grants, matching, and individual gifts. The company supported 7,800 nonprofits and recorded 50,000 volunteer hours that year as well. Since 2009, Ameriprise Financial has partnered with Feeding America to provide 124 million meals and nearly 408,000 volunteer hours.
James M. Cracchiolo is chairperson and CEO of Ameriprise Financial, leading a firm with a 130-year legacy. Cracchiolo has guided Ameriprise and its earlier company since 2000, building on over 45 years in financial services. He earned both his bachelor’s and MBA degrees from New York University.
The executive team at Ameriprise Financial includes leaders with deep experience and unique responsibilities:
The Ameriprise Financial leadership team works to build a client-focused culture and support a workforce of over 21,000 people. Their goal is to keep employees engaged and deliver strong results for clients.
In 2025, the firm began actively recruiting leading advisors from major firms, including Commonwealth. This strategy aims to expand Ameriprise Financial’s advisor network and strengthen its future offerings for clients.
Ameriprise also set a new record in its wealth division, reaching over $1 trillion in client assets during the third quarter of 2025. It grew advisor productivity to $1.1 million per advisor and welcomed 90 experienced advisors, which showed steady expansion. These results help the firm boost its financial position and support its growth.
Surveys from Ameriprise, BMO, and the Alliance for Lifetime Income suggest even Millennial and Gen Z Americans' retirement savings plans are getting delayed as they put family first.
Ameriprise and Wells Fargo's FiNet have also scored recent wins with additions from LPL, Morgan Stanley, and Ziv.
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Ameriprise has also added a $130 million advisor from PNC, while a former pro golfer from LPL takes to Cetera's tax-focused community, Avantax.
An ex-Ameriprise duo has also joined LPL in Virginia, while Raymond James welcomes advisors from Edward Jones and Oppenheimer to its network.
Also, Raymond James continues its Commonwealth recruitment streak, while Wells Fargo adds $1.1 billion in new assets from LPL, RBC, and TD Private Client Wealth.
However, Raymond James has had success recruiting Commonwealth advisors.
Firms announce new recruits including wirehouse breakaways.
Meanwhile, Ameriprise has lured a 28-year veteran advisor away from Merrill in Pennsylvania, and taken over a bank-based investment program from Osaic in Michigan.
Elsewhere, $1.5 billion 49 Financial added an Ameriprise exec to its leadership, while Centurion Wealth Management announces a merger in Virginia.
UBS has also regained some ground as it recruited an experienced Merrill advisor in New York.
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The giant broker dealer and RIA overseeing roughly $554 billion in AUA has appointed a Merrill and BofA alum to support advisor growth.
Kestra president John Amore expects to "win our fair share" of Commonwealth advisors, and "particularly those that don't want to be part of a 30,000 advisor firm," amid their looming sale to LPL Financial.
