Office address: 14600 Branch Street, Omaha, NE 68154
Website: carsongroup.com
Year established: 1983
Company type: financial services
Employees: 370+
Expertise: wealth management, investment advisory, financial planning, advisor coaching, succession planning, mergers and acquisitions, compliance support, marketing support, technology solutions, high-net-worth client services
Parent company: Carson Group Holdings, LLC
Key people: Burt White (CEO), Omani Carson (chair), Daniel Applegarth (CFO), Dani Fava (chief strategy officer), Dan Tobin (COO), Kelsey Ruwe (chief talent officer), Julie Pine (chief legal officer)
Financing status: private equity-backed
Carson Group is an Omaha-based registered investment advisor (RIA) that serves financial advisors and investors across the US. The company's mission is to be the most trusted in financial advice through a client-first, planning-first approach. As of early 2026, it serves more than 54,000 client households through a network of over 150 partner firms and 650+ advisors nationwide.
Carson Wealth, the founding entity of what is now Carson Group, was launched in 1983 from a dorm room at the University of Nebraska's Abel Hall. Founder Omani Carson began with no capital and a negative net worth of $2,600.
His farm family's financial hardship shaped his drive to help others avoid the same path. A football injury in his first year also freed up time to focus entirely on building the practice.
By the early 1990s, Carson recognized that financial advisors faced their own operational challenges. He launched Carson Coaching in 1993 to help advisors overcome business obstacles and scale their practices.
Then in 2012, Carson Partners arrived to fill another gap by offering independent firms technology, compliance tools, and investment research they couldn't build alone.
The company's growth caught the attention of major investors. Bain Capital, a leading private equity firm, took a minority stake in Carson Group in 2021.
That capital unlocked an aggressive acquisition strategy. In 2024, Omani Carson stepped away from the CEO role, handing leadership to Burt White, who accelerated the firm's purchase of other practices at scale.
By 2025, the company was moving fast by completing 21 acquisitions that year and crossing $50 billion in AUM. Key deals included Colorado's Aveo Capital and Ohio's Total Wealth Planning, both bringing substantial advisor networks into the fold.
In early 2026, Carson Group acquired Brent Pine's Scottsdale practice, which manages $430 million in assets. Pine had originally connected to Carson through its coaching program in 2021 and operated as a minority equity partner before the full acquisition. This showed how Carson now views advisor succession as its most powerful growth lever.
Carson Group provides an integrated platform where financial advisors and investors access advisory services, coaching, and operational tools in one ecosystem:
Carson Group emphasizes client-first planning and advisor freedom through its unified three-part model. The firm also builds community through events, peer networks, and ongoing development to support sustained business growth.
Carson Group seeks to be the most trusted financial services provider. The company also says this mission rests on core values:
The company also created the IDEA Council (Inclusion, Diversity, Education, Action) to drive inclusive workplace initiatives. In support of this, Carson Group provides its employees with several benefits, which include:
Reinforcing its commitment to advisor growth, Carson Group launched a NextGen Advisor Council in January 2026 with a standardized career development framework. The council gives emerging advisors input into firm strategy and development pathways while the framework clarifies expectations and compensation progression.
Burt White became CEO of Carson Group in 2024 after serving as managing partner and chief strategy officer. He spent 14 years at LPL Financial as managing director and CIO before joining the company. White holds a bachelor's degree in finance from William & Mary.
Beyond White's leadership, Carson Group's executive team brings decades of combined experience:
This leadership team oversees Carson Group's three-part platform and drives initiatives around advisor growth, technology investment, and client-first planning.
In late 2025, the company discharged an Indiana advisor for ignoring compliance audit issues. The advisor failed to respond to 12 identified deficiencies within 30 days, even after Carson Group sent repeated reminders. This enforcement shows how the firm takes regulatory oversight seriously to protect its clients and $55 billion network.
Neal McGrath, managing partner at Carson Wealth Pittsburgh, earned recognition as one of InvestmentNews' Top Financial Professionals for 2026. The award signals that Carson Group continues to develop top-tier advisors and attract new talent.
Meanwhile, Waverly has entered Louisiana with a new $3.1 billion partner, and Carson absorbs a decade-long coaching partner in Green Bay, Wisconsin.
Two RIAs expand in the Mountain West as M&A, advisor succession and scale remain top priorities.
Reverence Capital Partners bought Advisor Group in 2019 and then rebranded it Osaic four years later,
Elsewhere, Carson Group bolstered its presence in Washington while Integrated adds a $600 million Ameriprise team in Denver.
Meanwhile, Carson added an independent office in New York led by a mother-son duo, and Maridea gets a second location in Phoenix.
Acquisition of wealth management arm of Australian firm will see separation from its wider asset management business.
Nebraska-based Furstenau Financial is the latest fully owned location to join the $57 billion-plus RIA's network, which includes more than 50 Carson Wealth locations.
Meanwhile, Carson announces a milestone acquisition in New Hampshire, while fee-only RIA Savant plants its third stake in Michigan.
Elsewhere, Carson secures another foothold in California with a $635 million partner firm, while independently owned First Manhattan integrates a veteran-owned Wyoming practice.
The latest move at Carson Wealth formalizes a long-running partnership with Brent Pine’s Arizona team and locks in a next-gen path for clients and advisors.
EP Wealth has also acquired a socially conscious financial services firm in New Mexico, while Carson Group fully acquires another longtime partner in Atlanta.
Regulatory filings show Larry Weinzapfel allegedly did not address a dozen audit deficiencies within required timelines, prompting his discharge from the $55 billion RIA network.
Meanwhile, Cetera announces another acquisition in its employee-based RIA arm, while Carson Group acquires another longtime partner firm.
Also, Allworth expands with a $500 million-plus team in Texas, while two former colleagues find independence at Carson Group.
The Omaha-based RIA's new structures around mentorship, feedback, and promotion aim to keep younger G2 and G3 advisors engaged.
