Office address: 1285 Avenue of the Americas, New York, NY 10019
Website: ubs.com/us
Year established: 1862
Company type: financial services
Employees: 110,300+
Expertise: wealth management, investment banking, asset management, retirement planning, alternative investments, sustainable investing, corporate solutions, financial planning, risk management, capital markets
Parent company: UBS Group AG (Switzerland)
Key people: Sergio Ermotti (group CEO); Robert Karofsky, George Athanasopoulos, and Marco Valla (co-presidents); Aleksandar Ivanovic (president); Mike Dargan (group chief operations and technology officer); Todd Tuckner (group CFO)
Financing status: corporation
UBS is a leading global bank that specializes in serving high-net-worth clients and institutions. The company manages $6.6 trillion in invested assets and offers tailored financial advice and solutions to individuals, families, and institutions. Its US operations are headquartered in New York.
UBS traces its beginnings to 1862 in Switzerland, when Bank in Winterthur was created to help local business and manage a warehouse. Fifty years later, a merger with Toggenburger Bank formed Union Bank of Switzerland, which quickly grew its network and services across the country.
Swiss Bank Corporation, known as SBC, formed from several mergers in the late 1800s and soon set its sights beyond Switzerland. By 1898, SBC had opened a branch in London, showing its global ambitions.
Both Union Bank of Switzerland and SBC embraced new technology, such as adding machines and early computers. They also opened offices in major financial centers like New York, Tokyo, and Rio de Janeiro.
A turning point came in 1998, when Union Bank of Switzerland and SBC joined forces to create UBS. This merger brought together expertise in various areas which made UBS one of the world’s largest financial institutions.
In 2000, the company entered the US market in a big way by acquiring PaineWebber, an American brokerage and asset manager. This gave the firm a strong presence in New York and across the country.
The company continued to grow, even through financial crises, and expanded its digital banking services worldwide. In 2023, it acquired Credit Suisse which strengthened its role as Switzerland’s largest universal bank.
By 2025, UBS increased checks on client money sources in Asia after a money-laundering scandal. The firm worked with Deloitte and KPMG and closed thousands of smaller accounts.
The firm combines deep market knowledge with access to both traditional and alternative investments. UBS's investment offerings include:
UBS is also known for its strong digital platforms and global network. Clients benefit from disciplined risk management and a wide selection of investment choices.
UBS states that its culture is the foundation for how the company works and adapts to change. The firm’s “three keys” represent the main values and guide daily actions:
UBS aims to create a supportive and flexible work environment for all employees. According to the company, its benefits are designed to help staff balance work and personal life:
UBS also offers regional programs to help employees manage work and family commitments. The company reports that it provides benefits that often go beyond legal requirements.
Sergio P. Ermotti serves as group CEO of UBS Group AG and has been leading the executive board since 2023. Before this, Ermotti led the company from 2011 to 2020 and served as chair at Swiss Re. He also held senior roles at UniCredit Group and Merrill Lynch. He completed advanced management training at the University of Oxford.
The UBS Group Executive Board leads the company’s global operations and oversees key business areas:
UBS Group AG uses a dual board structure as required by Swiss law. The board of directors delegates business management to the executive board.
In 2025, UBS experts shared practical strategies for family wealth conversations, focusing on values, legacy, and open communication. Judy Spalthoff and Libby Stantial explained how purposeful dialogue and programs like Emerging Successors help families prepare future inheritors. Their advice supports clients in building trust and guiding responsible wealth transitions across generations.
UBS leaders like Adrian Zuercher have also highlighted how new clients, especially younger generations and women, are driving demand for ESG and sustainable solutions. The company sees this shift as a sign that stewardship and responsible investing will play a bigger role in its future, as clients look for more return drivers and long-term value.
The talk show host is pushing back against Wells Fargo in a fight for control over her accounts.
The Swiss bank expects about 10% of its workers in the US to go remote as the program is implemented in phases, starting at the wealth unit.
It was the only wirehouse to show a net increase in financial advisers last year, according to InvestmentNews data.
Frank Esposito and Niki Woodworth operate as EverNest Financial Advisors.
The company is investing in its technology infrastructure — including digital initiatives and virtual tools — to improve the relationships between clients and their financial advisers.
The RIA channel saw a net gain of 1,530 financial advisers in 2021, while the wirehouses had a net loss of 2,065.
Ryan McHugh and his team will join RBC's branch in Bend, Oregon.
According to a new study published by The Vanguard Group Inc., the vast majority of advised clients aren't interested in totally digital advice.
The Swiss bank also identified 'a small number' of wealth management clients who were sanctioned in response to Russia's invasion of Ukraine.
The latest edition of the Robo Report by Backend Benchmarking tracks 58 accounts at 35 different providers and includes both qualitative factors, such as financial planning features, as well as the performance metrics.
The business group formerly known as the Global Family Office is being folded into a larger unit in an effort to link the bank's work serving billionaires more closely to its investment banking business.
The world’s largest firms are betting that new tools from wealthtech providers, ranging from AI to robotic process automation and blockchain systems, can help slash costs while increasing assets.
The bank's analysts note that most military conflicts end up turning into buying opportunities.
Bullion and real U.S. interest rates have climbed this year but tightening rate cycles are not necessarily bearish for gold.
Clients are demanding access to digital assets. But how — and when — will brokers be able to sell them?
