Erinn Ford named president of Cetera Advisors

Move is the latest in a series of management changes at Cetera Financial Group.
MAY 22, 2014
Cetera Financial Group continues to shake up its management lineup, promoting Erinn Ford to president of one of its broker-dealers, Cetera Advisors. Most recently, Ms. Ford was senior vice president of adviser relations for Cetera Advisors, which has about 1,300 affiliated registered reps and advisers. Brett Harrison, who held both president and chief executive titles at the firm, remains chief executive. Mr. Harrison will have an expanded role at Cetera Financial Group and report to the network's CEO, Larry Roth. Last week, Mr. Roth replaced Valerie Brown as CEO of Cetera Financial Group, the growing retail broker-dealer owned by RCS Capital Corp. Meanwhile, Allison Couch, managing director of national sales wealth management for Cetera Financial Group, is also leaving the network. In the interim, Steve Dunlap, executive vice president and head of wealth management, will take over Ms. Couch's roles and responsibilities, spokesman Joseph Kuo said. Cetera Financial Group has made other management moves this month. On May 8, the company said Adam Antoniades, long-time president and chief executive of First Allied Securities, had been replaced in those roles by Kevin Keefe, who until recently was executive vice president and head of wealth management at Advisor Group, the broker-dealer network formerly headed by Mr. Roth. Mr. Antoniades is now Mr. Roth's second in command, with the title of president of Cetera Financial Group. In total, Cetera Financial Group has 8,400 affiliated reps and advisers under its various broker-dealers. RCS Capital expects to close three previously announced broker-dealer acquisitions this quarter and bring the network's headcount close to 9,800 reps and advisers.

Latest News

The 2025 InvestmentNews Awards Excellence Awardees revealed
The 2025 InvestmentNews Awards Excellence Awardees revealed

From outstanding individuals to innovative organizations, find out who made the final shortlist for top honors at the IN awards, now in its second year.

Top RIA Cresset warns of 'inevitable' recession amid tariff uncertainty
Top RIA Cresset warns of 'inevitable' recession amid tariff uncertainty

Cresset's Susie Cranston is expecting an economic recession, but says her $65 billion RIA sees "great opportunity" to keep investing in a down market.

Edward Jones joins the crowd to sell more alternative investments
Edward Jones joins the crowd to sell more alternative investments

“There’s a big pull to alternative investments right now because of volatility of the stock market,” Kevin Gannon, CEO of Robert A. Stanger & Co., said.

Record RIA M&A activity marks strong start to 2025
Record RIA M&A activity marks strong start to 2025

Sellers shift focus: It's not about succession anymore.

IB+ Data Hub offers strategic edge for U.S. wealth advisors and RIAs advising business clients
IB+ Data Hub offers strategic edge for U.S. wealth advisors and RIAs advising business clients

Platform being adopted by independent-minded advisors who see insurance as a core pillar of their business.

SPONSORED Compliance in real time: Technology's expanding role in RIA oversight

RIAs face rising regulatory pressure in 2025. Forward-looking firms are responding with embedded technology, not more paperwork.

SPONSORED Advisory firms confront crossroads amid historic wealth transfer

As inheritances are set to reshape client portfolios and next-gen heirs demand digital-first experiences, firms are retooling their wealth tech stacks and succession models in real time.