Advyzon is launching a new product purpose-built to address the needs and demands of ultra-high-net-worth clients and family offices
On Monday, the fintech giant announced Auria, a new product under its Advyzon Institutional brand.
The platform, set to debut in the first quarter of 2025, integrates portfolio management, customer relationship management, and performance reporting into a unified interface.
Auria is designed to address the complex needs of high-net-worth families and entities, providing tools for tracking alternative investments, managing multi-generational wealth, and offering a comprehensive view of family assets. Additional features include enhanced net worth tracking, advanced alternatives reporting, and the Wealth Blueprint, which visualizes client assets in detail.
“We’re so excited to finally unveil Auria – an initiative that we’ve been working on since I joined Advyzon earlier this year,” Kartik Srinivasan, president of Advyzon Institutional said in the statement unveiling the new platform. “In my numerous conversations with wealth managers and family offices, I consistently heard the need for technology that unifies key capabilities and can manage the complexities of UHNW clients – all in an easy-to-use and modern experience.”
The platform for single-family offices, multifamily offices, and wealth managers to some of the world's richest was created by integrating select capabilities from Advyzon’s existing technology, incorporating award-winning features such as trading and rebalancing, data aggregation, and secure document management. The company aims to deliver a comprehensive solution for both single-family and multi-family offices, as well as wealth managers serving high-net-worth clients.
Advyzon CEO Hailin Li highlighted the company’s broader ambitions, noting that Auria marks the start of a new chapter for the firm. “Looking ahead to 2025, we are excited about the huge opportunities for better user experience, better service, better product, and better technology in the Family Office and UHNW space,” said Li. “One platform. One experience.”
The announcement of the Auria platform builds on earlier efforts by Advyzon to address the investment needs of high-net-worth and UHNW clients this year, including its direct indexing partnership with Syntax Data announced in October and an integration alliance it forged with Innovayte, a young fintech catering to smaller RIAs in the $100 million to $800 million AUM range, in August.
Thirty four percent of advisors surveyed by InvestmentNews say they use direct indexing strategies but 39 percent don’t.
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