After Woodbury, AIG on the prowl for more indie B-Ds

While other insurers sell off their indie broker-dealer units, AIG is buying. Indeed, Tuesday's acquisition of Woodbury Financial looks to be the first in what could be a string of deals.
DEC 03, 2012
AIG will continue to kick the tires on independent broker-dealers, even as it absorbs Woodbury Financial Services Inc. in the coming months. American International Group Inc. said Tuesday that it has agreed to buy Woodbury, a subsidiary of the Hartford Financial Services Group Inc. Larry Roth, CEO of AIG's broker-dealer network, Advisor Group, said Wednesday morning that each of the three broker-dealers in its network is currently looking at other B-Ds for “fold-in” acquisitions, with those broker-dealers ranging in size from $25 million to $50 million in gross revenue. That's much smaller than Woodbury, which has 1,400 producing reps and advisers, and generated $254 million in gross revenue last year. The broker-dealer industry will continue “to see more transactions,” Mr. Roth said. “The Advisor Group is continuing to look at opportunities for fold-ins. We are talking to a handful of firms.” The Advisor Group currently has 4,800 reps and advisors with three broker-dealers: SagePoint Financial, Royal Alliance Associates and FSC Securities Corp. Likewise, Woodbury will be a standalone operation under the umbrella of the Advisor Group. Patrick McEvoy will continue to serve as Woodbury's CEO. RELATED ITEM How Advisor Group stacks up against other indie B-D networks The structure of the Woodbury deal works on several layers, according to published reports. With a number of performance benchmarks in place, the deal eventually could net The Hartford anywhere from $62.5 million to $140 million. That translates into a purchase price with a potential spread of 24% to 55% of Woodbury's gross revenue, which is one formula the industry uses to value broker-dealers. AIG will pay as much as $90 million for Woodbury, but the purchase price could be revised to as low as $37.5 million if Woodbury falls short of revenue targets before the deal closes, according to The Wall Street Journal. If Woodbury performs well over the next couple of years, AIG could pay The Hartford an additional $25 million. Woodbury is currently sitting on a sizable pile of excess net capital, $28 million. As part of the deal, Woodbury will pay The Hartford a special dividend of $25 million. A spokeswoman for AIG, Linda Malamut, declined to comment on the terms of the deal for Woodbury. About the Woodbury acquisition, which is scheduled to be completed by the end of the year, Mr. Roth said: “This is a big transaction for the Advisor Group but not a big transaction for AIG.” He added that AIG has “paid back every nickel” of the $182 billion the insurer received from the federal government during the financial crisis. The Treasury Department still owns 62% of AIG stock, he noted. “This was just perfect timing,” Mr. Roth said. “Woodbury has a culture and educational training program that focuses on clients' evolving needs to retirement. Eventually, we hope to import some of that culture to our firms.” Insurance companies such as The Hartford, the biggest buyers of independent broker-dealers in the 1990s, recently have been cutting their retail-brokerage units. The reason is that record low interest rates are cutting into the profitability of products that brokerages owned by insurance companies typically sell, such as variable annuities. In February, insurer Western & Southern Financial Group said that it was selling the assets of its independent broker-dealer, Capital Analysts Inc., to Lincoln Investment Planning Inc. And in January, Genworth Financial Inc. sold its independent broker-dealer subsidiary to Cetera Financial Group for $78.5 million, plus an earn-out provision.

Latest News

Schwab offers $4,800 credit to cover Claude enterprise seat cost for RIAs
Schwab offers $4,800 credit to cover Claude enterprise seat cost for RIAs

Schwab wants RIAs on Claude’s enterprise plan for its security controls, but most of its firms are too small to fill the 20-seat minimum

RIA M&A ties second-best quarter as PE turns to minority stakes
RIA M&A ties second-best quarter as PE turns to minority stakes

Echelon Partners counted 125 wealth management deals in Q3 2026, with the quarter's biggest deal targets by assets selling minority stakes rather than getting swallowed.

Anthropic IPO filing flags legal risks as Claude advisor offering expands
Anthropic IPO filing flags legal risks as Claude advisor offering expands

The AI lab's S-1 details an FTC probe, AI agent liability exposure and models that escaped testing just as it pushes further into advisor tech stacks

Clients are using AI to challenge financial advice, Pacific Life survey finds
Clients are using AI to challenge financial advice, Pacific Life survey finds

Advisors must navigate misinformation and generational expectations as technology reshapes client relationships.

Jailed Florida broker, facing sexual battery charge, ghosts FINRA
Jailed Florida broker, facing sexual battery charge, ghosts FINRA

The regulator has been trying to reach imprisoned advisor Jason Foley.

SPONSORED Built on insurance experience to deliver on long-term promises

Knighthead Life entered the market with a competitive MYGA. A strong launch earned advisor confidence and paved the way for FIAs.

SPONSORED In the Age of AI, Trust Becomes the Advisor's Greatest Asset

As AI makes financial information more accessible than ever, Lana Hock explains why human judgment, trust, and empathy remain the qualities clients value most in a financial advisor