Ameriprise Financial has launched a new national advertising campaign to promote its financial advisor services in TV ads across CBS, NBC, ABC, ESPN, Bloomberg, Fox Business, Golf Channel, and CBS Sports.
The ads will air in 30-second and 15-second versions across national broadcast and cable news, as well as on streaming platforms Disney+, Paramount+, ESPN, HBOMax, Netflix and Peacock. “How confident you feel about your financial future, has everything to do with how confident you are in the financial advice you receive,” says a narrator in one of Ameriprise’s new ads. “Personal advice from Ameriprise Financial helps clients feel more confident.”
The existing sports marketing presence for Ameriprise includes its sponsorship of the 2026 Special Olympics USA Games. Ameriprise has been a institutional financial advisor to the NFL Players Association since 2024.
“Sports remains one of the few places where large audiences come together in real time and are highly engaged in powerful moments. That’s enormously valuable in an increasingly fragmented media landscape,” said Jen Simonds, VP of consumer marketing and content strategy at Ameriprise Financial. “Sports audiences also align well with the consumers we’re targeting — people making important financial decisions and seeking advice to help them plan for the future with greater confidence.”
Fellow brokerage firm LPL Financial struck a new sports marketing deal earlier this year, partnering with the PGA of America to have its brand featured on CBS and ESPN during some major golf tournaments.
Client net flows in Ameriprise's advice and wealth management segment fell 59% year over year to $4.2 billion in the first quarter of 2026, then dropped to $3.1 billion in the second quarter, according to earnings reports. Ameriprise CEO Jim Cracchiolo described the competitive compensation packages to recruit advisors as “crazy” and “really aggressive.” Simonds notes how Ameriprise’s national brand presence is intended to attract advisors.
“From a recruiting and retention perspective, the message is compelling: advisors do not have to build visibility, credibility and trust alone,” said Simonds. “With Ameriprise, they can combine the strength of their client relationships with the reach, reputation and resources of one of the industry’s leading brands.”
Barron’s reported that a New Hampshire-based advisory team that oversaw $8.1 billion in assets left Ameriprise this month to launch an RIA backed by Schwab and Dynasty Financial Partners. Minnesota-based Fathom Advisors also departed Ameriprise after 30 years to launch an RIA this month, according to WealthManagement.com.
“Building awareness and trust takes sustained investment over many years, and it can be difficult to replicate independently,” said Simonds. “Ameriprise gives advisors a brand that is already known, already trusted and already telling a national story about the value of advice to the consumers advisors want to reach.”
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