Cetera recruits three-decade veteran from Triad

Cetera recruits three-decade veteran from Triad
The seasoned advisor oversees more than $120 million in assets at his planning and investment practice in Rome, Georgia.
FEB 14, 2024

Cetera has just deepened its bench of talent by drafting a seasoned advisor to its ranks.

Don McDonald, who’s built his career on a foundation of client-centric financial planning and investment advice, is joining the ranks of advisors at Cetera Financial Specialists.

With its latest recruit, the wealth firm has enlisted a veteran with nearly 30 years of industry experience.

"I've based my almost three-decades-long career in this industry on a commitment to helping my clients enjoy the financial futures they deserve," McDonald, whose practice is based in Rome, Georgia, said in a statement.

“I've already been impressed with the community's helpful network as well as the broader resources available through Cetera,” he said. “I look forward to experiencing the difference both make for my practice and my clients for years to come.”

Prior to joining Cetera, McDonald was at Triad Advisors, where he was responsible for more than $120 million in assets under administration as of December 1.

In December, two advisor teams left Triad Advisors for greener pastures. Peachtree Wealth Advisors and RBG Capital moved over to Atlanta-based Arkadios Capital, taking more than $600 million in client assets with them.

McDonald’s BrokerCheck profile shows a lengthy resume going back to 1994, when he started at Royal Alliance. He’s been employed at six firms, including LPL Financial, H&R Block Financial Advisors and Merrill Lynch Pierce Fenner & Smith. In 2008, he founded McDonald Wealth Management, where he currently serves as president.

“We are happy to welcome Don to this community of talented professionals,” Ron Kreuger, president of Cetera Financial Specialists, said in the statement.

“At Cetera Financial Specialists, we pride ourselves on being the leading growth consultant for professionals and their practices – and we look forward to seeing how Don's thriving practice continues to grow under our unique model,” Kreuger said.

The news from Cetera comes shortly after another announcement last week, in which Cetera Wealth Management revealed it had recruited the Rosso Financial Group – a five-advisor team based in New Jersey, who boast more than 80 years of combined industry experience – from Newbridge.

Here's why tech, health care stocks will lead market higher again in 2024

Latest News

Texas man says SEC and fund could make him pay twice
Texas man says SEC and fund could make him pay twice

A $141M judgment and a federal asset freeze collide over one shrinking pool

Osaic executives Kristy Britt and Greg Cornick to leave
Osaic executives Kristy Britt and Greg Cornick to leave

The firm's CFO and EVP of Wealth Management Solutions are the latest executives to exit the broker-dealer.

Estate planning becomes a client retention issue for financial advisors, survey finds
Estate planning becomes a client retention issue for financial advisors, survey finds

Clients are saying they would consider switching advisors if another professional offered estate planning services, according to a new Trust & Will survey.

Candidly adds AI agents for Trump Accounts, workplace benefits
Candidly adds AI agents for Trump Accounts, workplace benefits

CEO Laurel Taylor says the fintech's composable AI stack helps workers optimize dollars across Trump Accounts, 529s, 401(k)s, and other employee benefits.

BMO adds three advisors in Dallas amid Y'all Street wealth boom
BMO adds three advisors in Dallas amid Y'all Street wealth boom

The bank has swiped three private banking veterans from BNY as the city climbs the ranks of America's fastest-growing wealth hubs.

SPONSORED Who builds the income when the pension disappears?

Dan Biagini of American Equity says the steady decline of pensions, longer lifespans and a reset in interest rates are rewriting how advisors build retirement income

SPONSORED Why direct indexing stopped being optional

Direct indexing is on pace to outgrow ETFs and mutual funds. Northern Trust's Ken Lassner explains why the advisors who get it wish they had started sooner.