Forbes moves into 'creator era' with Wall Street icon Peter Tuchman

Famed stockbroker Peter Tuchman, known as the "most photographed trader on Wall Street," has inked a social media content deal with Forbes. 

Tuchman, born in 1957, has a hairstyle that resembles Albert Einstein and has been frequently photographed on the floor of the New York Stock Exchange since he began trading in 1985. He’s been featured on CNBC, Fox Business, and CNN, garnering more than a million followers on social media to now attract a collaboration with Forbes.  

“This partnership gives me another platform to share my perspective on the markets, tell the stories behind Wall Street, and make finance more accessible to a new generation,” Tuchman wrote to his 1.3 million Instagram followers. “To bring together more than four decades of experience at the NYSE with a name as iconic as Forbes is something I’m incredibly proud of.” 

Tuchman announced his Forbes Creator deal via his social channels on Sept. 1. The partnership comes one week after Forbes and its partner Shook Research suspended its financial advisor rankings and related events for the remainder of 2026, following news that former Forbes top editor Randall Lane took an undisclosed $6 million payment from RJ Shook, the founder of Shook Research. 

In a statement provided to InvestmentNews, Forbes said that Tuchman’s deal is indicative of the brand’s push into more video content and moving its “authoritative journalism into the creator era” across Instagram, YouTube, Forbes.com, and events. A press release announcing the Forbes Creator network for social media influencer collaborations was shared on June 22. 

“Peter will produce original content and develop IP in collaboration with Forbes. Content will span social media, video, and live experiences, extending Forbes’ legacy of authoritative journalism into the creator era,” said a Forbes spokesperson. “Peter was selected due to his credibility and expertise in the finance space along with his engaging content that aligns with the Forbes brand and many of our partners’ brands. Forbes Creator is one way Forbes is investing more in video content and off-platform experiences.” 

The Forbes Creator network aims to cover topics such as the future of work, entrepreneurship, AI and technology, sports and culture. Besides Tuchman, other Forbes Creators include 27-year-old TikTok star turned venture capitalist Griffin Johnson. There is a “case-by-case payment model” for Forbes Creators, according to Digiday.  

“Partnerships with creators in our network are typically structured on a revenue share or talent fee basis depending on what the partnership opportunity entails,” a Forbes spokesperson told InvestmentNews. “Creators do not pay Forbes to be part of the Creator Network. Just like with all of our content, we ensure that every paid program and sponsorship is clearly labeled and has the appropriate disclosures included.” 

Lane was fired for taking his undisclosed payment from Shook, which has published wealth advisor rankings with Forbes since 2016. Forbes is working with outside counsel to engage in an independent review of the advisor rankings scandal, and has “not found evidence that the integrity of the rankings or editorial integrity was ever compromised,” wrote a spokesperson last week. 

Morgan Stanley and Wells Fargo were among the financial firms to suspend their participation in advisor rankings from Forbes. In previous years, Shook Research and Forbes produced an annual summit in Las Vegas that drew executives from Goldman Sachs, JPMorgan Chase, BlackRock, and Apollo. This year’s summit was scheduled for mid-October before being cancelled, according to The New York Times. 

Tuchman has spent his registered career at smaller broker-dealers, currently working for Trademas Inc. According to his FINRA BrokerCheck profile, Tuchman worked for Quattro M Securities from 2011 to 2022. His financial content deal with Forbes comes as the wealth management industry evaluates its perception of the company’s advisor rankings.  

Louis Diamond, CEO of advisor recruiting firm Diamond Consultants, said the Forbes rankings have historically been valuable to advisors because they provided recognition that could be used in marketing and help prospective clients find advisors. 

“To me, the rankings were important because it helped advisors stand out, was something they could market and promote and many clients find advisors through those rankings,” Diamond said. 

Ritholtz Wealth Management CEO Josh Brown said “the whole list and rankings scam is coming unraveled” after the Forbes scandal, while financial advisors Brian Barrows and Matthew Clay also criticized the credibility of the Forbes’ advisor rankings in posts made on LinkedIn. However, Diamond has witnessed a more muted reaction from advisors. 

“I haven’t seen any advisors worry about the purity of the rankings or it hurting their credibility,” he told InvestmentNews.