LPL OSJ Perennial taps Edward Jones for chief growth officer role

Perennial Financial Services, an office of supervisory jurisdiction with LPL, has named Betty Chin as its new chief growth officer, bringing on board a leader with a track record in experienced advisor recruiting from Edward Jones.

Chin, who spent 14 years at Edward Jones, most recently served as department leader of experienced advisor recruiting. In that role, she built a national recruiting department from the ground up and oversaw advisor recruitment across the western US. Her tenure was marked by a focus on strategic talent development and long-term advisor performance, according to the firm.

“This role wasn’t about filling a seat; it was about finding the right person, and Betty is just that,” John Petrick, senior managing director at Perennial Financial Services, said in a statement Wednesday. He added that Chin’s “record of vision, ingenuity, and dedication to recruiting high-performing advisors aligns perfectly with Perennial’s mission.”

As chief growth officer, Chin will be responsible for advisor expansion, recruitment strategy, and field development. She joins Perennial at a time of significant growth for the firm, which was founded in 2004 and offers a turnkey platform for advisors seeking independence without the operational burdens of running an RIA. The firm’s approach emphasizes providing support on compliance, oversight, and practice management, allowing advisors to focus on client service.

Chin said her priority is to ensure that both clients and advisors have the resources they need to thrive.

“Our core value is ensuring advisors can succeed here – this is a place to thrive, not just survive,” she said. “Every decision I make prioritizes giving both clients and advisors the tools and guidance they need to grow.”

Her appointment comes as Edward Jones unveils a series of enhancements to its own wealth platform. Last month, it revealed new agreements with Nationwide and Voya to expand its workplace retirement plan offerings, as well as investments in digital tools such as Aboon, a third-party administrator aimed at streamlining 401(k) plan administration, and Addition Wealth, a financial wellness platform. These efforts are designed to help Edward Jones’ 20,000 financial advisors better serve business owners and their employees, addressing a gap in workplace retirement plan access that persists for many Americans.

Edward Jones has also advanced its banking strategy, launching co-branded Everyday Solutions Checking and Credit Card products through a partnership with US Bank.

Beyond that, the firm is continuing to pursue regulatory approval for its own Utah-chartered, FDIC-insured industrial loan company, which would further broaden its banking capabilities for clients. Following its April application to the Utah Department of Financial Institutions, Edward Jones says it has made key leadership hires for the proposed bank, formed a board of directors, and cleared the field investigation phase with Utah's banking regulatorn and the FDIC Kansas City Regional Office.

“By integrating banking into the broader planning conversation, we’re enabling advisors to address every facet of a client’s financial life – from day-to-day cash flow to long-term goals,” said David Chubak, principal and head of wealth management and field management at Edward Jones.