Raymond James announces leadership shakeup to boost advisor support

Raymond James announces leadership shakeup to boost advisor support
From left: Doug Brigman, president Asset Management Services and Michelle Lynch, senior vice president, Practice Management and Growth Consulting at Raymond James.
The latest appointments feature a strategic succession in its asset management division and one promotion to a newly created practice management role.
APR 09, 2025

Raymond James has announced two key leadership changes aimed at enhancing advisor support across its investment solutions and practice development offerings.

The firm announced that it's appointing Doug Brigman as president of its asset management services division, effective October 1, while Michelle Lynch will take on the newly created role of senior vice president, practice management and growth consulting, beginning May 5.

The Tuesday statement from the firm said the appointments reflect its ongoing focus on equipping advisors with tools and strategies to grow and manage their businesses.

Brigman will succeed Erik Fruland, who is retiring after more than three decades with the firm. In his new role, Brigman will oversee the firm’s fee-based platform and investment strategy consultation services.

“With deep appreciation for Erik’s years of service and outstanding leadership, the Asset Management Services team is well-positioned for its next phase of development under Doug’s leadership,” said Scott Curtis, chief operating officer of Raymond James Financial.

Brigman has held multiple leadership roles since joining Raymond James in 2008. He most recently served as chief administrative officer for Asset Management Services and previously led the Raymond James Insurance Group, Fiduciary Services, and the firm’s planning and cash management teams.

Asset Management Services offers managed portfolio options to individual and institutional investors, covering a range of investment strategies and risk profiles.

Meanwhile, Lynch’s appointment expands the firm’s practice management capabilities with a mandate to support advisors through the full business lifecycle, including succession planning. She is currently the Tampa Bay complex manager, overseeing close to 20 branches in the region. Her background at the firm includes leadership roles in marketing and sales, as well as involvement in the Network for Women Financial Advisors.

“One of the most important value propositions we offer current and prospective advisors is our singular focus on helping them build and grow their unique businesses according to their needs and those of their clients,” Lynch said.

Also this week, Bluespring Wealth Partners unveiled its own growth-focused leadership appointment, tapping LPL veteran Graeme Lee to the newly created role of head of strategic growth.

Both Brigman and Lynch will report into Raymond James’ Private Client Group, which supports a nationwide network of independent and employee advisors.

“I’m confident that the rich insights and relationships [Brigman and Lynch] bring to their respective roles will serve as a catalyst for growth across our support platforms for advisors,” said Tash Elwyn, president of the Private Client Group.

As of September 30, Raymond James counted a little more than 8,700 advisors in its Private Client Group, including roughly 3,800 employees and just over 4,900 independent contractors. Late in March, the firm welcomed Ronice Barlow, a veteran leader from Franklin Templeton, to head up its independent contractor division as COO.

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