| Rank | Firm | Total AUM ($M) |
|---|---|---|
| 1 | Morgan Stanley Smith Barney LLC | $329,704.6 |
| 2 | Merrill Lynch Pierce Fenner & Smith Inc. | $321,411.0 |
| 3 | Wells Fargo Advisors LLC | $220,584.9 |
| 4 | UBS Financial Services Inc. | $185,299.7 |
| 5 | Ameriprise Financial Services Inc. | $103,385.3 |
| 6 | LPL Financial LLC | $83,580.2 |
| 7 | RBC Capital Markets LLC | $44,597.8 |
| 8 | William Blair & Co. LLC | $43,968.0 |
| 9 | Robert W. Baird & Co. Inc. | $39,514.3 |
| 10 | Raymond James & Associates Inc. | $38,307.6 |
| 11 | Commonwealth Financial Network | $27,738.0 |
| 12 | Citigroup Global Markets Inc. | $21,244.0 |
| 13 | Wells Fargo Advisors Financial Network LLC | $20,235.9 |
| 14 | Stifel Nicolaus & Co. Inc. | $15,904.1 |
| 15 | Credit Suisse Securities LLC | $14,573.1 |
| 16 | Moneta Group Investment Advisors LLC | $11,006.6 |
| 17 | Janney Montgomery Scott LLC | $10,911.9 |
| 18 | Financial Network Investment Co. | $10,297.0 |
| 19 | Morgan Keegan & Co. Inc. | $9,652.2 |
| 20 | Denver Investments | $9,397.9 |
| 21 | Axa Advisors LLC | $9,090.3 |
| 22 | NFP Securities Inc. | $8,009.0 |
| 23 | Lincoln Financial Advisors Co. | $7,655.5 |
| 24 | Waddell & Reed Inc. | $7,593.2 |
| 25 | Edelman Financial Services LLC | $7,106.1 |
| 26 | D.A. Davidson & Co. | $6,167.1 |
| 27 | Oppenheimer & Co. Inc. | $6,011.7 |
| 28 | Suntrust Investment Services Inc. | $5,860.4 |
| 29 | First Command Financial Planning Inc. | $5,732.4 |
| 30 | Thrivent Investment Management Inc. | $4,777.9 |
| 31 | Davenport & Co. LLC | $4,714.9 |
| 32 | Tiaa-Cref Advice and Planning Services | $4,582.3 |
| 33 | Metlife Securities Inc. | $4,547.2 |
| 34 | ING Financial Partners Inc | $4,338.5 |
| 35 | National Planning Co. | $4,166.7 |
| 36 | Park Avenue Securities LLC | $3,973.8 |
| 37 | Scott & Stringfellow LLC | $3,863.2 |
| 38 | J.J.B. Hilliard W.L. Lyons LLC | $3,735.5 |
| 39 | Hefren-Tillotson Inc. | $3,688.2 |
| 40 | Securian Financial Services Inc. | $3,660.7 |
| 41 | G.W. & Wade LLC | $3,641.6 |
| 42 | Valley Forge Asset Management Corp. | $3,506.0 |
| 43 | FSC Securities Co. | $3,488.4 |
| 44 | Multi-Financial Securities Co. | $3,362.7 |
| 45 | Lincoln Investment Planning Inc. | $3,142.2 |
| 46 | Allegheny Investments Ltd. | $3,022.3 |
| 46 | Allegheny Financial Group Ltd. | $3,022.3 |
| 48 | Prudential Financial Planning Services | $2,905.9 |
| 49 | Transamerica Financial Advisors Inc. | $2,691.7 |
| 50 | VSR Advisory Services | $2,641.8 |
Also, Orion has added BlackRock, Fidelity, and Vanguard to its custom portfolios suite, and RedBlack has set up a new headquarters after crossing a trillion-dollar milestone.
Also, New York-based Legacy Edge Advisors names its first-ever CEO, while Novare Capital Management hires a Vanguard veteran with a multigenerational planning focus.
Asset managers are racing to bring private market products to retirement plans, but cost and liquidity concerns linger.
Treasury's latest tax-exemption crackdown on private schools lands in the wake of a separate push to restrict refundable credits for some immigrant filers.
Workforce trust measures predicted which companies came out ahead during COVID-19. The same dynamic may now be playing out across the AI transition — and the data suggests the spread could be just as wide.
Northern Trust’s Ken Lassner shows advisors how to convert volatility into after-tax portfolio gains
Dan Biagini of American Equity says the steady decline of pensions, longer lifespans and a reset in interest rates are rewriting how advisors build retirement income
