| Rank | Firm | Total AUM ($M) |
|---|---|---|
| 1 | Morgan Stanley Smith Barney LLC | $329,704.6 |
| 2 | Merrill Lynch Pierce Fenner & Smith Inc. | $321,411.0 |
| 3 | Wells Fargo Advisors LLC | $220,584.9 |
| 4 | UBS Financial Services Inc. | $185,299.7 |
| 5 | Ameriprise Financial Services Inc. | $103,385.3 |
| 6 | LPL Financial LLC | $83,580.2 |
| 7 | RBC Capital Markets LLC | $44,597.8 |
| 8 | William Blair & Co. LLC | $43,968.0 |
| 9 | Robert W. Baird & Co. Inc. | $39,514.3 |
| 10 | Raymond James & Associates Inc. | $38,307.6 |
| 11 | Commonwealth Financial Network | $27,738.0 |
| 12 | Citigroup Global Markets Inc. | $21,244.0 |
| 13 | Wells Fargo Advisors Financial Network LLC | $20,235.9 |
| 14 | Stifel Nicolaus & Co. Inc. | $15,904.1 |
| 15 | Credit Suisse Securities LLC | $14,573.1 |
| 16 | Moneta Group Investment Advisors LLC | $11,006.6 |
| 17 | Janney Montgomery Scott LLC | $10,911.9 |
| 18 | Financial Network Investment Co. | $10,297.0 |
| 19 | Morgan Keegan & Co. Inc. | $9,652.2 |
| 20 | Denver Investments | $9,397.9 |
| 21 | Axa Advisors LLC | $9,090.3 |
| 22 | NFP Securities Inc. | $8,009.0 |
| 23 | Lincoln Financial Advisors Co. | $7,655.5 |
| 24 | Waddell & Reed Inc. | $7,593.2 |
| 25 | Edelman Financial Services LLC | $7,106.1 |
| 26 | D.A. Davidson & Co. | $6,167.1 |
| 27 | Oppenheimer & Co. Inc. | $6,011.7 |
| 28 | Suntrust Investment Services Inc. | $5,860.4 |
| 29 | First Command Financial Planning Inc. | $5,732.4 |
| 30 | Thrivent Investment Management Inc. | $4,777.9 |
| 31 | Davenport & Co. LLC | $4,714.9 |
| 32 | Tiaa-Cref Advice and Planning Services | $4,582.3 |
| 33 | Metlife Securities Inc. | $4,547.2 |
| 34 | ING Financial Partners Inc | $4,338.5 |
| 35 | National Planning Co. | $4,166.7 |
| 36 | Park Avenue Securities LLC | $3,973.8 |
| 37 | Scott & Stringfellow LLC | $3,863.2 |
| 38 | J.J.B. Hilliard W.L. Lyons LLC | $3,735.5 |
| 39 | Hefren-Tillotson Inc. | $3,688.2 |
| 40 | Securian Financial Services Inc. | $3,660.7 |
| 41 | G.W. & Wade LLC | $3,641.6 |
| 42 | Valley Forge Asset Management Corp. | $3,506.0 |
| 43 | FSC Securities Co. | $3,488.4 |
| 44 | Multi-Financial Securities Co. | $3,362.7 |
| 45 | Lincoln Investment Planning Inc. | $3,142.2 |
| 46 | Allegheny Investments Ltd. | $3,022.3 |
| 46 | Allegheny Financial Group Ltd. | $3,022.3 |
| 48 | Prudential Financial Planning Services | $2,905.9 |
| 49 | Transamerica Financial Advisors Inc. | $2,691.7 |
| 50 | VSR Advisory Services | $2,641.8 |
Elsewhere, Wells Fargo Advisors adds a $400 million Morgan Stanley veteran in Naples as an ex-Cetera advisor goes independent with LPL
According to a federal charges Bradley Heppner, 60, received more than $150 million in payments through funneling money from GWG Holdings to a shell company.
A $1B fund allegedly skimmed 30% off the top, then swapped cash for locked-up stock.
Insiders allegedly rewrote projections three times in four days.
TCI Wealth Advisors also has also tapped JIFFYAI to unify onboarding and servicing, while TradePMR adds ICE market data to its Fusion advisor platform
Knighthead Life entered the market with a competitive MYGA. A strong launch earned advisor confidence and paved the way for FIAs.
As AI makes financial information more accessible than ever, Lana Hock explains why human judgment, trust, and empathy remain the qualities clients value most in a financial advisor
