| Rank | Firm | Total AUM ($M) |
|---|---|---|
| 1 | Morgan Stanley Smith Barney LLC | $329,704.6 |
| 2 | Merrill Lynch Pierce Fenner & Smith Inc. | $321,411.0 |
| 3 | Wells Fargo Advisors LLC | $220,584.9 |
| 4 | UBS Financial Services Inc. | $185,299.7 |
| 5 | Ameriprise Financial Services Inc. | $103,385.3 |
| 6 | LPL Financial LLC | $83,580.2 |
| 7 | RBC Capital Markets LLC | $44,597.8 |
| 8 | William Blair & Co. LLC | $43,968.0 |
| 9 | Robert W. Baird & Co. Inc. | $39,514.3 |
| 10 | Raymond James & Associates Inc. | $38,307.6 |
| 11 | Commonwealth Financial Network | $27,738.0 |
| 12 | Citigroup Global Markets Inc. | $21,244.0 |
| 13 | Wells Fargo Advisors Financial Network LLC | $20,235.9 |
| 14 | Stifel Nicolaus & Co. Inc. | $15,904.1 |
| 15 | Credit Suisse Securities LLC | $14,573.1 |
| 16 | Moneta Group Investment Advisors LLC | $11,006.6 |
| 17 | Janney Montgomery Scott LLC | $10,911.9 |
| 18 | Financial Network Investment Co. | $10,297.0 |
| 19 | Morgan Keegan & Co. Inc. | $9,652.2 |
| 20 | Denver Investments | $9,397.9 |
| 21 | Axa Advisors LLC | $9,090.3 |
| 22 | NFP Securities Inc. | $8,009.0 |
| 23 | Lincoln Financial Advisors Co. | $7,655.5 |
| 24 | Waddell & Reed Inc. | $7,593.2 |
| 25 | Edelman Financial Services LLC | $7,106.1 |
| 26 | D.A. Davidson & Co. | $6,167.1 |
| 27 | Oppenheimer & Co. Inc. | $6,011.7 |
| 28 | Suntrust Investment Services Inc. | $5,860.4 |
| 29 | First Command Financial Planning Inc. | $5,732.4 |
| 30 | Thrivent Investment Management Inc. | $4,777.9 |
| 31 | Davenport & Co. LLC | $4,714.9 |
| 32 | Tiaa-Cref Advice and Planning Services | $4,582.3 |
| 33 | Metlife Securities Inc. | $4,547.2 |
| 34 | ING Financial Partners Inc | $4,338.5 |
| 35 | National Planning Co. | $4,166.7 |
| 36 | Park Avenue Securities LLC | $3,973.8 |
| 37 | Scott & Stringfellow LLC | $3,863.2 |
| 38 | J.J.B. Hilliard W.L. Lyons LLC | $3,735.5 |
| 39 | Hefren-Tillotson Inc. | $3,688.2 |
| 40 | Securian Financial Services Inc. | $3,660.7 |
| 41 | G.W. & Wade LLC | $3,641.6 |
| 42 | Valley Forge Asset Management Corp. | $3,506.0 |
| 43 | FSC Securities Co. | $3,488.4 |
| 44 | Multi-Financial Securities Co. | $3,362.7 |
| 45 | Lincoln Investment Planning Inc. | $3,142.2 |
| 46 | Allegheny Investments Ltd. | $3,022.3 |
| 46 | Allegheny Financial Group Ltd. | $3,022.3 |
| 48 | Prudential Financial Planning Services | $2,905.9 |
| 49 | Transamerica Financial Advisors Inc. | $2,691.7 |
| 50 | VSR Advisory Services | $2,641.8 |
Elsewhere, a Commonwealth team in Massachusetts converts to Cetera, while Janney draws four former Wells Fargo advisors to its Radnor, Pennsylvania office.
Clients say he copied the boss on his emails - and now they can't touch their cash.
He wired millions to his own accounts and told investors the fund was winning.
The partnership arrives as most small business owners near retirement age still don't have a formal succession plan in place.
A spokesperson for the estate planning fintech cited AI's reshaping of the industry as Trust & Will restructures its business.
Dan Biagini of American Equity says the steady decline of pensions, longer lifespans and a reset in interest rates are rewriting how advisors build retirement income
Direct indexing is on pace to outgrow ETFs and mutual funds. Northern Trust's Ken Lassner explains why the advisors who get it wish they had started sooner.
