Transamerica Financial Advisors finally taps a CEO

After several years of merging disparate broker-dealers into one firm and brand, Transamerica Financial Advisors Inc. said it has tapped one of the primary architects of those mergers, Seth Miller, to be the firm's CEO. Mr. Miller has been president of Transamerica Financial Advisors, or TFA, since 2009. That's when TFA merged with InterSecurities Inc. Three years later, it merged with another insurance-focused broker-dealer, World Group Securities Inc. Through subsidiaries, Dutch insurer AEGON NV owns TFA. According to InvestmentNews' most recent survey of IBDs, TFA has close to 5,000 registered reps and financial advisers and reported $267.3 million in total revenues in 2013. The CEO position is a new role at TFA, said spokeswoman Tiffany Taylor. The company is still searching for a managing director of its related registered investment advisory firm, Ms. Taylor said. George Chuang, its former managing director, was tapped last week to be its president. "Promoting from within demonstrates the bench strength of the TFA organization and recognizes the talent and expertise we have in Seth and George,” said Marty Flewellen, chief distribution officer for Transamerica's life and protection division, in a press release. “With George taking over day-to-day management of TFA, Seth will be freed up for an expanded role within the life and protection organization.”