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Key to turning DIY investors into clients: Get specific

InvestmentNews research shows do-it-yourselfers are turned off by vague marketing pitches.

Financial advisers looking for new clients might consider fine-tuning their marketing efforts to help them stand out, especially when it comes to wealthy do-it-yourself investors.

According to an InvestmentNews Research report, the wealthy DIY investors who are a key target market for advisers are

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