EToro Group, an Israel-based online brokerage and social trading firm, has named Lule Demmissie as US CEO. She most recently served as president of Ally Invest, overseeing Ally Invest Securities, Ally Invest Advisors and API business lines.
In her new role, Demmissie will be in charge of all eToro’s US activities and creating their strategic vision.
Prior to Ally Invest, she was managing director of investment products and digital guidance at TD Ameritrade. Earlier, Demmissie worked at Morgan Stanley, J.P. Morgan and Merrill Lynch.
Demmissie was honored by InvestmentNews in 2020 as an Excellence in Diversity and Inclusion award winner.
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