Merit Financial Advisors' latest deal establishes presence in Oklahoma

The acquisitions continue to mount for Atlanta-based Merit Financial Advisors, which Monday announced the addition of Union Financial Advisors, a Tulsa, Oklahoma-based firm with $370 million under management.

This is Merit’s sixth acquisition since it partnered with private equity investors Wealth Partners Capital Group and HGGC in December 2020.

Merit, which has grown to more than $6.3 billion, last month announced the acquisition of Tedstrom Wealth Advisors and I.M. Wealth Care, which added $381 million and established the firm’s presence in the Denver area.

In January, sister companies Biltmore Capital Advisors and Stone Creek Capital Management, which together managed $557 million, merged into Merit.

Union Financial specializes in providing financial planning services for small business owners, retirees, medical professionals and business executives.

The firm has been an independent adviser partner of Merit’s since January 2021 and will continue to leverage Merit’s back-office and operational support.

“Our team is deeply rooted in Oklahoma, and we are delighted to plant Merit’s flag in our community,” said Steven Henderson, who's part of the team leading Union.

Rich Gill, founding partner of Wealth Partners Capital Group, said the Union team is “a fantastic addition to Merit, and is poised to lead the charge in Oklahoma.”

“Merit’s explosive growth is without a doubt due to their company culture and operational expertise,” Gill added.