Complexity is rattling millennials’ financial confidence, study says. This spells opportunity for advisors

Complexity is rattling millennials’ financial confidence, study says. This spells opportunity for advisors
Millenials file photo.
“Millennials stand at a critical financial crossroads,” said Gerald Grant III, a financial advisor at Equitable Advisors.
MAR 03, 2026

While the overwhelming majority of millennials expect to inherit wealth, just over a quarter feel confident making the right decisions as their financial lives get complex, according to a new study from financial services company Equitable.

Plenty of attention has been lavished on baby boomers and their role in the Great Wealth Transfer, although Equitable’s research shines a light on the role that the younger generation is set to play. The study, "Peak 35: Guiding a new generation of wealth," surveyed 500 U.S. adults born between 1981 and 1996. The research notes that, while more than 4 million baby boomers are turning 65 each year, often dubbed the “Peak 65,” an equal number of millennials are turning 35, or the “Peak 35.”

Some 41% of millennials surveyed said they expect to receive an inheritance or have already received one, and an additional 26% say they are fairly certain they will receive one. This means that nearly 70% of millennials expect or are fairly confident they will inherit assets from their families.

Within that number, 71% said they expect cash, while 51% expect to receive personal valuables such as jewelry. Some 46% anticipate inheriting real estate, and 41% expect to receive financial assets such as stocks, bonds and retirement accounts.

However, complexity poses challenges to millennials, according to the study. While nearly 80% of respondents said they feel confident making smart financial decisions today, that confidence level dropped to just 27% when their financial situation becomes more complex. 

This presents a big opportunity for advisors to provide support.

“Millennials stand at a critical financial crossroads as they move into their prime earning years and begin to inherit wealth from their aging baby boomer parents,” said Gerald Grant III, a financial advisor at Equitable Advisors, in a statement. “This historic transfer of wealth is about more than passing down assets, it’s about passing down values.

“Engaging the entire family in honest — and sometimes uncomfortable — conversations lays the foundation for truly lasting relationships,” he added. “Once trust and transparency are established, a holistic financial plan that reflects the family’s goals can take shape and put everyone on the same path forward.”

The study also found that, while millennials are adept as using digital financial tools, many are now seeking personalized financial guidance as they build and inherit wealth. Nearly 70% of millennials said they would prioritize working with a financial advisor over a solely digital experience. Specifically, 27% said they prefer working just with a financial advisor, while 41% prefer a hybrid approach that combines both technology and tailored advice, the study said.

The research is not the first to highlight the financial planning complexity that millennials face. Last year a study from Nationwide Retirement Institute and The Harris Poll said that millennials are feeling the pressures of buying a home and saving for retirement, set against the backdrop of rising housing costs.

 

 

 

 

Latest News

FINRA cuts exam retake waiting periods for aspiring brokers
FINRA cuts exam retake waiting periods for aspiring brokers

Shorter waits for failed SIE and Series 7 candidates take effect Jan. 19, speeding the path to registration

Advisor moves: Ameriprise lands three RBC teams with $1.2B; Wells hails $900M recruiting haul
Advisor moves: Ameriprise lands three RBC teams with $1.2B; Wells hails $900M recruiting haul

Raymond James and Cetera also welcomed advisors from UBS and LPL as competition for experienced teams stays fierce

Atlanta B-D Arkadios Capital pays $500K to settle investor lawsuit involving former broker.
Atlanta B-D Arkadios Capital pays $500K to settle investor lawsuit involving former broker.

Jim Walesa worked in the securities industry for 39 years before leaving in 2021.

A tale of two consumers: The growing divide between Wall Street and Main Street
A tale of two consumers: The growing divide between Wall Street and Main Street

As the market turned from pricing in cuts to betting on hikes this year, the developing reality of a K-shaped economy has had real implications for households and investors alike.

Primerica alleges Osaic Wealth raided branch office and poached six advisors
Primerica alleges Osaic Wealth raided branch office and poached six advisors

Alleged cash payments, stolen client data, and a court that jumped the gun

SPONSORED Built on insurance experience to deliver on long-term promises

Knighthead Life entered the market with a competitive MYGA. A strong launch earned advisor confidence and paved the way for FIAs.

SPONSORED In the Age of AI, Trust Becomes the Advisor's Greatest Asset

As AI makes financial information more accessible than ever, Lana Hock explains why human judgment, trust, and empathy remain the qualities clients value most in a financial advisor