How to spot greenwashing

How to spot greenwashing
Best practices to check out ESG criteria
FEB 17, 2020

Until the asset management industry can agree on some standard definitions and practices regarding sustainable investing, the onus will be on financial advisers to look behind the scenes and under the hood of any strategy marketed as incorporating ESG factors.The following are due diligence best practices and tips for avoiding “greenwashed” products.

• Request a meeting with the asset manager’s ESG team to understand their process and where they sit within the company.
• Find out if the firm has a formal commitment or mission statement regarding ESG investing.
• Find out if the firm has dedicated ESG-investment professionals, including portfolio managers and analysts.
• Ask about the firm’s ability to leverage ESG data and analytics in security analysis from a risk perspective.
• Ask about the firm’s policy and track record when it comes to shareholder proxy voting and engaging directly with company management and directors.

Additional practices regarding the data.
• Know the asset manager’s source of ESG data.
• Single-source third-party data is limited and can be stale.
• The next step would be an in-house team developing proprietary ESG assessments.
• The ideal scenario would be for the firm to have active engagement, collaborating dialogue with individual companies.

Examples of resources for screening funds.
Morningstar.com: Using data from Sustainalytics, Morningstar’s globe rating system provides a historical sustainability score that includes metrics for carbon risk and fossil-fuel involvement. The globe ratings are updated monthly based on the latest portfolio reporting, and consider the trailing 12 months, while weighting recent portfolios more heavily.
MSCI.com/ESG-ratings: MSCI is expanding its universe of funds that are screened and graded with ESG scores. The grading is on a seven-point scale and provides context as to specific ESG areas where the fund is strong, average and weak.
FossilFreeFunds.org: Part of AsYouSow.org, this screening tool provides detailed analysis of a fund’s underlying holdings. In addition to a breakdown of fossil-fuel holdings, the site grades funds on factors including deforestation, gender equality, civilian firearms, military weapons and tobacco.

Latest News

The 2025 InvestmentNews Awards Excellence Awardees revealed
The 2025 InvestmentNews Awards Excellence Awardees revealed

From outstanding individuals to innovative organizations, find out who made the final shortlist for top honors at the IN awards, now in its second year.

Top RIA Cresset warns of 'inevitable' recession amid tariff uncertainty
Top RIA Cresset warns of 'inevitable' recession amid tariff uncertainty

Cresset's Susie Cranston is expecting an economic recession, but says her $65 billion RIA sees "great opportunity" to keep investing in a down market.

Edward Jones joins the crowd to sell more alternative investments
Edward Jones joins the crowd to sell more alternative investments

“There’s a big pull to alternative investments right now because of volatility of the stock market,” Kevin Gannon, CEO of Robert A. Stanger & Co., said.

Record RIA M&A activity marks strong start to 2025
Record RIA M&A activity marks strong start to 2025

Sellers shift focus: It's not about succession anymore.

IB+ Data Hub offers strategic edge for U.S. wealth advisors and RIAs advising business clients
IB+ Data Hub offers strategic edge for U.S. wealth advisors and RIAs advising business clients

Platform being adopted by independent-minded advisors who see insurance as a core pillar of their business.

SPONSORED Compliance in real time: Technology's expanding role in RIA oversight

RIAs face rising regulatory pressure in 2025. Forward-looking firms are responding with embedded technology, not more paperwork.

SPONSORED Advisory firms confront crossroads amid historic wealth transfer

As inheritances are set to reshape client portfolios and next-gen heirs demand digital-first experiences, firms are retooling their wealth tech stacks and succession models in real time.