LPL loses $1.3 billion super OSJ to Securities America

Priority Financial Group specializes in credit unions in the Southwest.
OCT 19, 2017

Priority Financial Group, a hybrid super office of supervisory jurisdiction (OSJ) managing $1.35 billion in brokerage and advisory assets, has switched affiliation from LPL Financial to Securities America. Based in Peoria, Ariz., Priority serves 25 advisers working with 13 credit unions in Texas, Arizona and California. It offers advisers four affiliation models including being a dual bank/brokerage firm employee, an independent rep sharing revenue with a credit union, a semi-independent rep with certain services provided by Priority, or a fully independent relationship. In a press release, Securities America said its financial institutions division works with more than 125 credit unions and banks.

Latest News

The 2025 InvestmentNews Awards Excellence Awardees revealed
The 2025 InvestmentNews Awards Excellence Awardees revealed

From outstanding individuals to innovative organizations, find out who made the final shortlist for top honors at the IN awards, now in its second year.

Top RIA Cresset warns of 'inevitable' recession amid tariff uncertainty
Top RIA Cresset warns of 'inevitable' recession amid tariff uncertainty

Cresset's Susie Cranston is expecting an economic recession, but says her $65 billion RIA sees "great opportunity" to keep investing in a down market.

Edward Jones joins the crowd to sell more alternative investments
Edward Jones joins the crowd to sell more alternative investments

“There’s a big pull to alternative investments right now because of volatility of the stock market,” Kevin Gannon, CEO of Robert A. Stanger & Co., said.

Record RIA M&A activity marks strong start to 2025
Record RIA M&A activity marks strong start to 2025

Sellers shift focus: It's not about succession anymore.

IB+ Data Hub offers strategic edge for U.S. wealth advisors and RIAs advising business clients
IB+ Data Hub offers strategic edge for U.S. wealth advisors and RIAs advising business clients

Platform being adopted by independent-minded advisors who see insurance as a core pillar of their business.

SPONSORED Compliance in real time: Technology's expanding role in RIA oversight

RIAs face rising regulatory pressure in 2025. Forward-looking firms are responding with embedded technology, not more paperwork.

SPONSORED Advisory firms confront crossroads amid historic wealth transfer

As inheritances are set to reshape client portfolios and next-gen heirs demand digital-first experiences, firms are retooling their wealth tech stacks and succession models in real time.