‘That’s so community theater!’ Comedian PE Guy sounds off on succession planning

‘That’s so community theater!’ Comedian PE Guy sounds off on succession planning
From left: Chuck Failla, Johnny Hilbrant, aka the PE guy
Comedian Johnny Hilbrant, aka the PE guy, has taken aim at Chuck Failla, CEO of Sovereign Financial Group, in the goRIA podcast.
FEB 12, 2026

The worlds of private equity and succession planning have collided, well sort of, in the latest goRIA podcast.

Comedian Johnny Hilbrant, who has built a huge social media following as “the PE guy,” takes aim at Chuck Failla, CEO of Sovereign Financial Group and host of goRIA over the latter’s long-term plans for his company. Failla has been vocal on social media, as well as speaking to InvestmentNews, about his reasons for “saying no to a VERY large check” from private equity.

“So Chuck, hi, I saw your LinkedIn post and I had to reach out to you – you said that you’re not selling Sovereign to PE private equity, I mean, you’re kidding right?” asks the PE guy in the podcast.

“I am not kidding, I am seriously not gonna sell to PE,” replies a bemused Failla, before describing his internal succession plan, which involves transferring some of his equity to Sovereign’s next-gen leaders. This, he adds, will secure Sovereign’s future and let him focus on doing what he loves, which is serving his personal clients.

“Oh, that’s adorable, but seriously, what is your plan?” asks Hilbrandt, who has racked up 253,000 followers on Instagram with his satirical take on the world of private equity. “Wait, so you’re really selling it to your employees - that’s, that’s just so community theater for me.”

In a significantly less tongue-in-cheek interview with InvestmentNews recently, Failla explained that it is important to him to maintain the culture of Sovereign. “I am not selling out, I am sharing the equity so that I can put some in the hands of the next generation,” he said. “The only way they will love Sovereign as much as I do is if they have equity.”

Sovereign, which recently surpassed $1 billion in assets under management, is not the only company eschewing private equity dollars over internal succession. RIA Ritholtz Wealth Management, for example, recently announced a succession plan that involves expanding the company’s equity structure to 29 employees.

 

Latest News

Carnegie Investment Counsel sued over valuation suppression
Carnegie Investment Counsel sued over valuation suppression

Retiring RIA seller David Laidlaw alleges the Carnegie valued his stake on $11.7 million EBITA while pitching potential buyers on $21.3 million.

Arch pushes AI portfolio monitoring into pre-investment due diligence
Arch pushes AI portfolio monitoring into pre-investment due diligence

New tool gives RIAs and family offices AI help vetting private market deals, with some users reportedly halving review time.

$4.5M raised on trust alone: SEC alleges affinity fraud in merchant lending
$4.5M raised on trust alone: SEC alleges affinity fraud in merchant lending

Investors got projected returns dressed up as real ones, SEC says

Treasury sets auto-enrollment rules for Trump Accounts, potentially adding 60 million more children
Treasury sets auto-enrollment rules for Trump Accounts, potentially adding 60 million more children

Parents must still act to get the $1,000 federal seed and employer contributions, giving financial advisors a role in the rollout.

FINRA bars former LPL broker for stealing $1.7 million from customers
FINRA bars former LPL broker for stealing $1.7 million from customers

FINRA booted Rudy Anguiano from the industry for “conversion - the intentional and unauthorized taking of another person’s property.”

SPONSORED In the Age of AI, Trust Becomes the Advisor's Greatest Asset

As AI makes financial information more accessible than ever, Lana Hock explains why human judgment, trust, and empathy remain the qualities clients value most in a financial advisor

SPONSORED Direct indexing webinar targets tax-loss harvesting amid market swings

Northern Trust’s Ken Lassner shows advisors how to convert volatility into after-tax portfolio gains