ASN names Fidelity veteran Stephen Peters to lead business development push

Advisory Services Network has hired Stephen Peters, CIMA, as Senior Business Development Officer, the Atlanta-based RIA platform announced Monday, tapping a nearly two-decade Fidelity Investments veteran to drive its national growth strategy.

Peters, who is based in Cranston, Rhode Island, will concentrate on drawing advisory teams into ASN's independent RIA model, working with practices transitioning from wirehouses, broker-dealers, banks, and established advisory firms.

His most recent position at Fidelity was Director of Platform Sales in the clearing and custody division, a role that placed him in regular contact with ASN's leadership as the two organizations collaborated on succession frameworks and practice launches. Earlier titles at Fidelity included Business Development Consultant and Investment Relationship Manager.

"The RIA space is the fastest growing segment in the financial services industry," Peters said. "Having worked closely with Trey Prescott, Tom Prescott, and the entire ASN team from the custodial side, it was clear to me that ASN represents the gold standard for advisor independence. ASN uniquely solves for the operational life of the advisor, handling the infrastructure, compliance, and administrative burdens so that entrepreneurs can focus on optimizing client relationships and building firm value. I am thrilled to be joining their team."

At ASN, Peters will draw on his familiarity with custodial technology stacks, transition logistics, and practice management as he works to grow the firm's advisor count. He holds the Certified Investment Management Analyst designation and earned a Master of Science in Investment Management from Boston University alongside an MBA from Bryant University Graduate School of Business.

The appointment comes as ASN reports meaningful expansion in the back half of 2026, having recruited 19 new advisory groups across the Midwest and Sun Belt corridors since its 15th anniversary last year, pushing its total advisor count above 250 and assets under management beyond $11 billion.

Trey Prescott, ASN's Head of Business Development, framed the hire as part of a longer strategic arc. "There's a lot of choices advisors have in where to go to launch their RIA journey but in my opinion, none of them offer the combination of freedom, transparency and support backed by forty plus years of institutional-grade knowledge like ASN does," he said. "Adding Stephen to the ASN team at this time is a strategic long-term play and a key part of our blueprint for growth for the next decade to come."

Prescott also pointed to the broader shift away from traditional wirehouse structures as a durable industry dynamic rather than a cyclical moment. "We've seen an increased demand in recent years from advisors seeking an alternative that can liberate them from the chains of the traditional wirehouse model and the interest is spreading like wildfire," he said. "I believe this is not a passing trend in wealth management, it's the desired playbook, lifestyle and legacy for the next generation."

Founded in 2010, ASN is an SEC-registered investment adviser supporting more than 150 independent practices nationwide.