Alan Moore stepping down as CEO of AdvicePay to become full-time CEO of XY Planning

Alan Moore stepping down as CEO of AdvicePay to become full-time CEO of XY Planning
The 35-year-old co-founder of AdvicePay and XY Planning said he got the AdvicePay board's blessing late last year to make the transition.
FEB 10, 2023

Alan Moore is stepping down from his role as chief executive of the RIA billing and payment platform AdvicePay, but the 35-year-old co-founder made it clear that he's not darting off to launch another startup.

Instead, he'll be dedicating his time to his other professional role, as co-founder and chief executive of the XY Planning Network.

“I’m a part-time CEO right now, spreading myself between two companies,” Moore said.

Moore, who co-founded AdvicePay in March 2016 along with Michael Kitces, plans to transition to the position of the company’s executive chairman of the board once a new CEO is on board, which he expects to happen by July.

In a style typical for tech-savvy folks like Moore and Kitces, the search for a new CEO went out on social media earlier this week, and Moore said they'd already gathered applications from “a few dozen qualified candidates.”

“We know it’s a little unique for an executive role to post on LinkedIn, but we felt we trusted our ability to cast the net wide over social media,” he said.

AdvicePay was created seven years ago to solve a problem XY Planning advisors were having related to fees.

“Advisors were trying to charge fees, and the existing platforms didn’t meet all the regulatory requirements,” Moore said. “AdvicePay has grown into an enterprise workflow engine.”

Over the past two years, AdvicePay experienced a 123% increase in advisors added to the platform, a 153% growth in transaction volume, and a 141% increase in annual recurring revenue. In additional, AdvicePay ranked as No. 636 among America’s fastest-growing private companies on the Inc. 5000 list in 2022, and ranked as the fastest-growing company based in Montana.

Moore said he had asked the AdvicePay board about bringing on a full-time CEO “a couple of times over the years.”

“Our business coach calls it hitting the ceiling,” he said. “We came to an agreement with the board of directors late last year that the best thing is to bring on new leadership and to let me shift to the board.”

 

Latest News

Gen X and millennials are rethinking retirement as pensions disappear
Gen X and millennials are rethinking retirement as pensions disappear

Eight in 10 pre-retirees say the US retirement system wasn't built for them and most still haven't planned how to make their money last.

Cerulli: Advisors struggle to turn 401(k) savers into wealth clients
Cerulli: Advisors struggle to turn 401(k) savers into wealth clients

Just over 10% of advisors' wealth clients come from defined contribution plans, as capacity, data and technology gaps block the bridge to wealth

Alto to buy Forge Trust from Schwab in self-directed IRA push
Alto to buy Forge Trust from Schwab in self-directed IRA push

Deal creates a $20B-plus custody platform for private market investing in IRAs, months after Schwab closed its Forge Global purchase

Wall Street bonanza! The Street on track to hit a record $90 billion in profits: Report
Wall Street bonanza! The Street on track to hit a record $90 billion in profits: Report

Despite the good times, advisors should tread carefully, said one veteran industry executive.

Most workers have retirement plans but no retirement strategy
Most workers have retirement plans but no retirement strategy

Gallagher data reveals a huge gap in financial confidence between employees who work with an advisor and those who don't.

SPONSORED Built on insurance experience to deliver on long-term promises

Knighthead Life entered the market with a competitive MYGA. A strong launch earned advisor confidence and paved the way for FIAs.

SPONSORED In the Age of AI, Trust Becomes the Advisor's Greatest Asset

As AI makes financial information more accessible than ever, Lana Hock explains why human judgment, trust, and empathy remain the qualities clients value most in a financial advisor