Bruce Kelly

Bruce is Senior Columnist for InvestmentNews, a leading publication for financial advisors and the wealth management industry.

An award-winning journalist, Bruce’s career at InvestmentNews began in 2000, two years after the launch of the newspaper. He has covered the brokerage industry ever since, focusing on financial advisors’ pay, the products they sell, and the firms on and off Wall Street where they work.

His reporting in the financial crisis 2008 and thereafter shed light on the many shortcomings of the financial advice industry, from weak regulation to the collapse of many broker-dealers.

Bruce writes an award-winning column, On Advice, and his daily breaking news reports give clarity and insight into what’s happening behind closed doors at the largest brokerage firms in the country.

Before becoming a journalist, Bruce taught middle school and high school English in Manhattan and Caracas, Venezuela, for a decade. He is the co-author of a 2010 book, “Financial Serial Killers,” and has two children.

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Bruce Kelly
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UBS loses $5.5 million lawsuit to real estate broker over shares in Compass
EQUITIES FEB 12, 2026
UBS loses $5.5 million lawsuit to real estate broker over shares in Compass

UBS has a history of costly litigation stemming from the sale of volatile investment products.

AI is taking over the financial advice industry and killing back office jobs
OPINION FEB 11, 2026
AI is taking over the financial advice industry and killing back office jobs

Financial advisors, however, are sitting pretty in the AI maelstrom.

Ex-LPL broker ordered to pay $1.4 million to clients who bought fraudulent crypto funds
REGULATION, LEGAL & COMPLIANCE FEB 10, 2026
Ex-LPL broker ordered to pay $1.4 million to clients who bought fraudulent crypto funds

Beginning in 2021, Lisa Boisselle and her firm Wealthwise solicited clients to invest in two crypto asset-related programs, according to Arizona regulators.

Stifel Financial delivered setback in effort to dismiss $133 million arbitration award
REGULATION, LEGAL & COMPLIANCE FEB 09, 2026
Stifel Financial delivered setback in effort to dismiss $133 million arbitration award

Stifel's claims that an arbitrator's alleged bias was "unsupported by any evidence," according to a judge.

Add aging financial advisors to the 2026 list of industry risks and scams
REGULATION, LEGAL & COMPLIANCE FEB 03, 2026
Add aging financial advisors to the 2026 list of industry risks and scams

Scam artists are "not just trying to get $200, or $2,000, or even $200,000. They’re trying to get absolutely everything the victim has.”

LPL keeping Commonwealth’s bigger fish, CEO Steinmeier says
INDEPENDENT BROKER DEALERS JAN 30, 2026
LPL keeping Commonwealth’s bigger fish, CEO Steinmeier says

The financial advice industry's curiosity regarding LPL's success in keeping Commonwealth advisors is feverish. 

Texas broker-dealer that sold, marketed REITs is shutting down
INDEPENDENT BROKER DEALERS JAN 29, 2026
Texas broker-dealer that sold, marketed REITs is shutting down

It’s tough for small firms like Ashford Securities to compete in the REIT marketplace.

Keep this GPB executive, a convicted fraudster, in prison
OPINION JAN 29, 2026
Keep this GPB executive, a convicted fraudster, in prison

Back in the seventies, Sammy Davis Jr. knew what he was singing about.

LPL, Raymond James, big winners in advisor recruiting in 2025: report
INDEPENDENT BROKER DEALERS JAN 28, 2026
LPL, Raymond James, big winners in advisor recruiting in 2025: report

Meanwhile, Bank of America and Osaic lead firms with largest net declines, according to Wolfe Research.

UBS eyeing crypto trading for wealthy clients in Switzerland
WIREHOUSES JAN 27, 2026
UBS eyeing crypto trading for wealthy clients in Switzerland

UBS has been working on the plan for months, but one industry executive admits he is 'still dubious about crypto and its true value.'