Bruce Kelly

InvestmentNews

Bruce Kelly

Senior Columnist

26 years experience

Bruce's specialty topics

Legal and compliance Advisor compensation Alternative investments

Bruce is Senior Columnist for InvestmentNews, a leading publication for financial advisors and the wealth management industry.

An award-winning journalist, Bruce’s career at InvestmentNews began in 2000, two years after the launch of the newspaper. He has covered the brokerage industry ever since, focusing on financial advisors’ pay, the products they sell, and the firms on and off Wall Street where they work.

His reporting in the financial crisis 2008 and thereafter shed light on the many shortcomings of the financial advice industry, from weak regulation to the collapse of many broker-dealers.

Bruce writes an award-winning column, On Advice, and his daily breaking news reports give clarity and insight into what’s happening behind closed doors at the largest brokerage firms in the country.

Before becoming a journalist, Bruce taught middle school and high school English in Manhattan and Caracas, Venezuela, for a decade. He is the co-author of a 2010 book, “Financial Serial Killers,” and has two children.

How I think about writing for this industry…

“I love covering the financial advice business. We write about financial advisors and how they care about clients' lifesavings - what is more important than that?”

Awards and recognition

  • 2 SABEW awards
  • Neal Award

Also published by

Co-author of "Financial Serial Killers"

Read the latest stories by Bruce

Bruce Kelly
Displaying 3570 results
LPL advisor, South Carolina state senator, elected to U.S. Congress
INDEPENDENT BROKER DEALERS NOV 06, 2026
LPL advisor, South Carolina state senator, elected to U.S. Congress

A happy coincidence: one of LPL Financial’s corporate campuses happens to be based in Rep.-elect Wes Climer’s new district.

Two LPL executives jump to competitors as 2026 comes to a close
INDEPENDENT BROKER DEALERS NOV 05, 2026
Two LPL executives jump to competitors as 2026 comes to a close

The change in senior personnel occurs days after LPL Financial tapped a new head of recruiting.

Vanderbilt Securities 'discharges' Philly area advisor facing excessive trading claims 
REGULATION, LEGAL & COMPLIANCE NOV 03, 2026
Vanderbilt Securities 'discharges' Philly area advisor facing excessive trading claims 

The advisor, Gregory W. Ricker, started his career in the securities industry in 1995.

Wells Fargo bumps up pay hurdle for advisors
WIREHOUSES NOV 02, 2026
Wells Fargo bumps up pay hurdle for advisors

Meanwhile, UBS and Raymond James talk recruiting.

Colorado advisor loaded up elderly clients with risky Interval funds: regulator
REGULATION, LEGAL & COMPLIANCE OCT 30, 2026
Colorado advisor loaded up elderly clients with risky Interval funds: regulator

Interval funds and other semi-liquid or illiquid products are typically two to three times more expensive than plain vanilla stock or bond mutual funds or exchange-traded funds.

Ameriprise’s Cracchiolo: There’s no retention program here
INDEPENDENT BROKER DEALERS OCT 29, 2026
Ameriprise’s Cracchiolo: There’s no retention program here

Regardless, major industry players are introducing retention bonuses as a way to keep advisors in their seats.

LPL Financial to miss 90% target on Commonwealth asset retention
INDEPENDENT BROKER DEALERS OCT 28, 2026
LPL Financial to miss 90% target on Commonwealth asset retention

Looks like the LPL doubters were right all along.

Jailed Florida broker, facing sexual battery charge, ghosts FINRA
REGULATION, LEGAL & COMPLIANCE OCT 27, 2026
Jailed Florida broker, facing sexual battery charge, ghosts FINRA

The regulator has been trying to reach imprisoned advisor Jason Foley.

Another ex-LPL Financial advisor in trouble, this time in Iowa
REGULATION, LEGAL & COMPLIANCE OCT 26, 2026
Another ex-LPL Financial advisor in trouble, this time in Iowa

William Tunink, an industry veteran, was indicted for running a Ponzi scheme this month in Des Moines.

Big firms locking down advisors with pay in 2027
PRACTICE MANAGEMENT OCT 26, 2026
Big firms locking down advisors with pay in 2027

The competition to hang onto advisors is intense, and retention bonuses for advisors are increasingly part of their pay packages.