The wirehouse's plan stresses pay incentives at the individual client level, such as for financial planning activity and net new assets.
Broker-dealer is making concerted effort to shift assets from brokerage to advisory accounts and to keep them on its corporate advisory platform.
Broker-dealer adds 434 advisers in latest quarter, a 6% increase in its workforce, but business development expenses are up 45%.
Changing key tech tools can cause disruption, but the new provider, Salesforce, is known in the securities industry for customer service and customization.
The company said the increase was due to revenue growth and improving operational efficiencies.
Some may feel spurned and leave, while others will simply shrug off latest slight and stay.
Some advisers fear that Wells Fargo is moving to standardize all investment decisions.
One issue in the wake of the firm's acquisition is whether they will be paid 'stay bonuses' to remain at the brokerage.
Firm confirms brokers will not be offered retention bonuses to stay on after acquisition by Genstar Capital.
Firm has seen little attrition since it dumped the broker protocol last fall, Gorman says.
