Bruce Kelly

Bruce is Senior Columnist for InvestmentNews, a leading publication for financial advisors and the wealth management industry.

An award-winning journalist, Bruce’s career at InvestmentNews began in 2000, two years after the launch of the newspaper. He has covered the brokerage industry ever since, focusing on financial advisors’ pay, the products they sell, and the firms on and off Wall Street where they work.

His reporting in the financial crisis 2008 and thereafter shed light on the many shortcomings of the financial advice industry, from weak regulation to the collapse of many broker-dealers.

Bruce writes an award-winning column, On Advice, and his daily breaking news reports give clarity and insight into what’s happening behind closed doors at the largest brokerage firms in the country.

Before becoming a journalist, Bruce taught middle school and high school English in Manhattan and Caracas, Venezuela, for a decade. He is the co-author of a 2010 book, “Financial Serial Killers,” and has two children.

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Bruce Kelly
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Former wirehouse leaders jump to RIAs
INDEPENDENT BROKER DEALERS FEB 12, 2025
Former wirehouse leaders jump to RIAs

John Thiel is only the latest in a line of one-time senior executives at wirehouses who have crossed Wall Street and are now working for the competition.

Morgan Stanley loses $843,000 investor claim stemming from 'gold bar' scam
ALTERNATIVES FEB 11, 2025
Morgan Stanley loses $843,000 investor claim stemming from 'gold bar' scam

“If Morgan Stanley had called my client’s son, this wouldn’t have happened,” the investor's attorney said.

LPL boosts revenue potential with amped-up alts platform
ALTERNATIVES FEB 10, 2025
LPL boosts revenue potential with amped-up alts platform

Along with greater revenue, alternative investments also carry risks, one industry lawyer noted.

Advisor fighting Finra banishment loses $17.7 million dispute with old firm
INDEPENDENT BROKER DEALERS FEB 07, 2025
Advisor fighting Finra banishment loses $17.7 million dispute with old firm

National Securities Corp. sued the advisor in 2020, alleging breach of contract and unjust enrichment.

Pershing discussing move to control portion of broker-dealers’ cash.
CUSTODIAN FEB 06, 2025
Pershing discussing move to control portion of broker-dealers’ cash.

The clearing and custody giant is kicking the tires on new cash sweep plan with broker-dealer clients.

Mess with pay, and advisors walk
OPINION FEB 05, 2025
Mess with pay, and advisors walk

UBS is looking to boost the firm’s bottom line even as some financial advisors search for greener pastures.

Apollo reports spike in alt sales through wealth management group
ALTERNATIVES FEB 04, 2025
Apollo reports spike in alt sales through wealth management group

Alternatives are quickly becoming a mainstream allocation in wealth management.

B. Riley plans to spin off investment bank taking shape
INDEPENDENT BROKER DEALERS FEB 03, 2025
B. Riley plans to spin off investment bank taking shape

“Bryant Riley’s strength is that he’s an amazing dealmaker and originator,” an industry executive said.

Changes in fees are coming for advisors. What will that look like?
RIA NEWS JAN 28, 2025
Changes in fees are coming for advisors. What will that look like?

The traditional asset-based fee advisors charge clients "is going by the wayside," one executive said.

New Hampshire seeks to penalize New England B-D over private placement sales
INDEPENDENT BROKER DEALERS JAN 24, 2025
New Hampshire seeks to penalize New England B-D over private placement sales

The state's order is a step in negotiating a potential fine with the firm.