Bruce Kelly

Bruce is Senior Columnist for InvestmentNews, a leading publication for financial advisors and the wealth management industry.

An award-winning journalist, Bruce’s career at InvestmentNews began in 2000, two years after the launch of the newspaper. He has covered the brokerage industry ever since, focusing on financial advisors’ pay, the products they sell, and the firms on and off Wall Street where they work.

His reporting in the financial crisis 2008 and thereafter shed light on the many shortcomings of the financial advice industry, from weak regulation to the collapse of many broker-dealers.

Bruce writes an award-winning column, On Advice, and his daily breaking news reports give clarity and insight into what’s happening behind closed doors at the largest brokerage firms in the country.

Before becoming a journalist, Bruce taught middle school and high school English in Manhattan and Caracas, Venezuela, for a decade. He is the co-author of a 2010 book, “Financial Serial Killers,” and has two children.

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Bruce Kelly
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Finra hits RIA buyer NewEdge with $1 million penalty over Muni bond trades
INDEPENDENT BROKER DEALERS MAR 24, 2025
Finra hits RIA buyer NewEdge with $1 million penalty over Muni bond trades

The market for municipal bonds is notorious for being opaque and filled with difficult to price securities.

BNY Pershing’s new cash sweep charge to hit RIAs first
INDEPENDENT BROKER DEALERS MAR 23, 2025
BNY Pershing’s new cash sweep charge to hit RIAs first

Cash sweep programs have turned into a bit of a viper’s nest for the financial advice industry, particularly large broker-dealers.

UBS to be 'the biggest loser' in fight for advisors in 2025, recruiting firm predicts
PRACTICE MANAGEMENT MAR 20, 2025
UBS to be 'the biggest loser' in fight for advisors in 2025, recruiting firm predicts

Toward the end of last year, UBS said it was redrawing its pay plan for advisors.

Is LPL gearing up for another major acquisition?
INDEPENDENT BROKER DEALERS MAR 19, 2025
Is LPL gearing up for another major acquisition?

"LPL's salespeople are all over the place," said one senior industry executive.

More senior executives leave rebranded SoCal B-D, Realta
INDEPENDENT BROKER DEALERS MAR 18, 2025
More senior executives leave rebranded SoCal B-D, Realta

The firm’s CFO, head of recruiting, and head of advisor relations have followed its CEO out the door.

Stifel loses another hefty arbitration case – this time to ex-advisors
INDEPENDENT BROKER DEALERS MAR 17, 2025
Stifel loses another hefty arbitration case – this time to ex-advisors

This dispute centered on a group of Stifel Financial advisors who left the firm two years ago to an RIA.

No new trial for convicted GPB Capital executives
ALTERNATIVES MAR 14, 2025
No new trial for convicted GPB Capital executives

"I've seen lots of denial in this business but this GPB thing take the cake," says one industry executive.

Is FINRA on the ropes?
REGULATION, LEGAL & COMPLIANCE MAR 13, 2025
Is FINRA on the ropes?

The current legal battle with a broker-dealer, Alpine Securities, is the latest challenge for the industry regulator.

Citing 'egregious conduct,' Finra panel awards Stifel clients a stunning $132.5 million
PRACTICE MANAGEMENT MAR 13, 2025
Citing 'egregious conduct,' Finra panel awards Stifel clients a stunning $132.5 million

“The arbitration panel really threw the book at Stifel,” according to one plaintiff’s attorney.

Weak-minded financial advice industry bids adieu to diversity work
OPINION MAR 12, 2025
Weak-minded financial advice industry bids adieu to diversity work

The wealth management business has fallen in line with President Trump's anti-DEI stance, and it’s appalling.