Bruce Kelly

InvestmentNews

Bruce Kelly

Senior Columnist

26 years experience

Bruce's specialty topics

Legal and compliance Advisor compensation Alternative investments

Bruce is Senior Columnist for InvestmentNews, a leading publication for financial advisors and the wealth management industry.

An award-winning journalist, Bruce’s career at InvestmentNews began in 2000, two years after the launch of the newspaper. He has covered the brokerage industry ever since, focusing on financial advisors’ pay, the products they sell, and the firms on and off Wall Street where they work.

His reporting in the financial crisis 2008 and thereafter shed light on the many shortcomings of the financial advice industry, from weak regulation to the collapse of many broker-dealers.

Bruce writes an award-winning column, On Advice, and his daily breaking news reports give clarity and insight into what’s happening behind closed doors at the largest brokerage firms in the country.

Before becoming a journalist, Bruce taught middle school and high school English in Manhattan and Caracas, Venezuela, for a decade. He is the co-author of a 2010 book, “Financial Serial Killers,” and has two children.

How I think about writing for this industry…

“I love covering the financial advice business. We write about financial advisors and how they care about clients' lifesavings - what is more important than that?”

Awards and recognition

  • 2 SABEW awards
  • Neal Award

Also published by

Co-author of "Financial Serial Killers"

Read the latest stories by Bruce

Bruce Kelly
Displaying 3542 results
Independent Financial Group taps industry veteran Keefe as new president, COO
INDEPENDENT BROKER DEALERS APR 25, 2025
Independent Financial Group taps industry veteran Keefe as new president, COO

IFG works with 550 producing advisors and generates about $325 million in annual revenue, said Dave Fischer, the company's co-founder and chief marketing officer.

Commonwealth advisors, employees, let it all hang out on Reddit
OPINION APR 24, 2025
Commonwealth advisors, employees, let it all hang out on Reddit

"It's like a soap opera," says one senior industry executive.

More layoffs to come at Cetera?
INDEPENDENT BROKER DEALERS APR 23, 2025
More layoffs to come at Cetera?

A company spokesperson called the layoffs a "small reduction in our workforce."

Rogue rep, formerly with United Planners', keeps costing firm damages
INDEPENDENT BROKER DEALERS APR 22, 2025
Rogue rep, formerly with United Planners', keeps costing firm damages

United Planners' costs related to lawsuits and regulators' actions into the advisor continue to rise.

Judge OKs release of $400 million to besieged GPB investors
ALTERNATIVES APR 21, 2025
Judge OKs release of $400 million to besieged GPB investors

Meanwhile, GPB senior executives' sentencing for fraud pushed to May.

Layoffs looming in wild 2025?
INDEPENDENT BROKER DEALERS APR 16, 2025
Layoffs looming in wild 2025?

Wealth management job cuts at Edward Jones and Morgan Stanley are linked to a sinking stock market, tariff battles and the unknown, say industry executives

Latest salvo in Ameriprise, LPL trade war is charge of a data breach
INDEPENDENT BROKER DEALERS APR 15, 2025
Latest salvo in Ameriprise, LPL trade war is charge of a data breach

Ameriprise has targeted LPL in at least four complaints since January 2024, alleging its competitor had unfairly hired its financial advisors.

Fidelity pushing RIAs to chase Commonwealth advisors
INDEPENDENT BROKER DEALERS APR 14, 2025
Fidelity pushing RIAs to chase Commonwealth advisors

In any brokerage transaction, it’s a fight for assets.

Suburban St. Louis B-D now facing state regulators' questions
INDEPENDENT BROKER DEALERS APR 11, 2025
Suburban St. Louis B-D now facing state regulators' questions

Moloney Securities has been the target of securities regulators recently for sales of high-risk alternative investment products.

Big broker-dealers making a run at Commonwealth advisors
INDEPENDENT BROKER DEALERS APR 10, 2025
Big broker-dealers making a run at Commonwealth advisors

Top firms pursuing Commonwealth's advisors include Raymond James, Kestra and Cetera.