Bruce Kelly

Bruce is Senior Columnist for InvestmentNews, a leading publication for financial advisors and the wealth management industry.

An award-winning journalist, Bruce’s career at InvestmentNews began in 2000, two years after the launch of the newspaper. He has covered the brokerage industry ever since, focusing on financial advisors’ pay, the products they sell, and the firms on and off Wall Street where they work.

His reporting in the financial crisis 2008 and thereafter shed light on the many shortcomings of the financial advice industry, from weak regulation to the collapse of many broker-dealers.

Bruce writes an award-winning column, On Advice, and his daily breaking news reports give clarity and insight into what’s happening behind closed doors at the largest brokerage firms in the country.

Before becoming a journalist, Bruce taught middle school and high school English in Manhattan and Caracas, Venezuela, for a decade. He is the co-author of a 2010 book, “Financial Serial Killers,” and has two children.

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Bruce Kelly
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Mega RIAs still making deals
RIA NEWS AUG 19, 2024
Mega RIAs still making deals

Giant firms may be shunning public markets – but they are exploring other sources of capital, including going private or selling minority stakes to emerging sovereign wealth funds.

Bryant Riley offers $7 per share to take embattled firm private
INDEPENDENT BROKER DEALERS AUG 16, 2024
Bryant Riley offers $7 per share to take embattled firm private

"If they do something quickly to stabilize the firm they should be fine," one industry executive said about B. Riley Financial.

Creative Planning hangs "Help Wanted" sign for advisors
RIA NEWS AUG 15, 2024
Creative Planning hangs "Help Wanted" sign for advisors

"I think we’re gearing up to really grow very aggressively in the coming 15 months," says CEO Peter Mallouk.

After UBS earnings, is cash sweep drama over?
INDEPENDENT BROKER DEALERS AUG 14, 2024
After UBS earnings, is cash sweep drama over?

Broker-dealers are particularly interest rate sensitive companies.

Advisor booted after taking cash from fraternal order for own use
INDEPENDENT BROKER DEALERS AUG 13, 2024
Advisor booted after taking cash from fraternal order for own use

The advisor "converted approximately $9,000 of chapter funds for his personal use," according to Finra.

Riley chief tells advisors he's "not naive" to franchise deal fallout
INDEPENDENT BROKER DEALERS AUG 12, 2024
Riley chief tells advisors he's "not naive" to franchise deal fallout

It's unusual for brokerage chiefs or senior officers to admit any shortcomings in their operations.

Architect of Osaic's million dollar rebrand jumps back to LPL
INDEPENDENT BROKER DEALERS AUG 08, 2024
Architect of Osaic's million dollar rebrand jumps back to LPL

It's not clear why Jen Roche left Osaic.

Osaic hybrid adds Fidelity's National Financial as custodian
INDEPENDENT BROKER DEALERS AUG 07, 2024
Osaic hybrid adds Fidelity's National Financial as custodian

The activity at Osaic comes as the wealth management market waits to see if an IPO is in the firm's future.

SEC looks at Morgan Stanley's cash in advisory accounts
INDEPENDENT BROKER DEALERS AUG 06, 2024
SEC looks at Morgan Stanley's cash in advisory accounts

Meanwhile, Wells Fargo is attempting to close the books on the SEC's investigation.

GPB's 8% yield as real as the Easter Bunny
ALTERNATIVES AUG 05, 2024
GPB's 8% yield as real as the Easter Bunny

GPB clients needed "that 8% to live and buy medicine," says one industry executive.