Bruce Kelly

Bruce is Senior Columnist for InvestmentNews, a leading publication for financial advisors and the wealth management industry.

An award-winning journalist, Bruce’s career at InvestmentNews began in 2000, two years after the launch of the newspaper. He has covered the brokerage industry ever since, focusing on financial advisors’ pay, the products they sell, and the firms on and off Wall Street where they work.

His reporting in the financial crisis 2008 and thereafter shed light on the many shortcomings of the financial advice industry, from weak regulation to the collapse of many broker-dealers.

Bruce writes an award-winning column, On Advice, and his daily breaking news reports give clarity and insight into what’s happening behind closed doors at the largest brokerage firms in the country.

Before becoming a journalist, Bruce taught middle school and high school English in Manhattan and Caracas, Venezuela, for a decade. He is the co-author of a 2010 book, “Financial Serial Killers,” and has two children.

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Bruce Kelly
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LPL's latest B-D purchase cleans up before deal is final
RIA NEWS AUG 02, 2024
LPL's latest B-D purchase cleans up before deal is final

"This is a standard business practice: firms have to tidy up their books before a merger," says one industry executive.

GPB execs guilty on all fraud counts
INDEPENDENT BROKER DEALERS AUG 01, 2024
GPB execs guilty on all fraud counts

Jury finds Gentile and Schneider guilty on a total of eight counts after seven-week trial.

Mistress of Texas Ponzi schemer and ex-advisor gets life in prison
RIA NEWS JUL 31, 2024
Mistress of Texas Ponzi schemer and ex-advisor gets life in prison

“She probably ruined a lot of lives," said one attorney. "I’m not crying for her.”

SEC claims B-D, advisor violated Reg BI in GWG bond sales
ALTERNATIVES JUL 30, 2024
SEC claims B-D, advisor violated Reg BI in GWG bond sales

"This was not a systemic issue for us," says LifeMark Securities' CEO James Prisco.

GPB "not a Ponzi!" defense attorney claims
ALTERNATIVES JUL 30, 2024
GPB "not a Ponzi!" defense attorney claims

GPB executives Gentile and Schneider "are guilty as charged," says federal prosecutor.

LPL dumping two branch offices with $20 billion in assets
INDEPENDENT BROKER DEALERS JUL 26, 2024
LPL dumping two branch offices with $20 billion in assets

All IBDs, not just LPL, have a love/hate relationship with OSJs, industry sources said.

Ameriprise, Raymond James report new highs in wealth management
INDEPENDENT BROKER DEALERS JUL 25, 2024
Ameriprise, Raymond James report new highs in wealth management

Meanwhile, senior execs at both firms are keeping an eye on increases of yields on cash at competitors.

Morgan Stanley will increase some cash yields to 2%
INDEPENDENT BROKER DEALERS JUL 24, 2024
Morgan Stanley will increase some cash yields to 2%

The changes in yields on cash pose a big problem for future profits at large wealth management and brokerage firms.

Barred broker arrested in Ohio for $1 million alleged fraud
ALTERNATIVES JUL 23, 2024
Barred broker arrested in Ohio for $1 million alleged fraud

"If the salesperson doesn't have a license, my advice is simple: hang onto your wallet," one former state regulator says.

RIA M&A continues to roll in 2024
RIA NEWS JUL 22, 2024
RIA M&A continues to roll in 2024

"The big theme is that the industry is still in fourth inning of the consolidation ball game," says one executive.