Bruce Kelly

Bruce is Senior Columnist for InvestmentNews, a leading publication for financial advisors and the wealth management industry.

An award-winning journalist, Bruce’s career at InvestmentNews began in 2000, two years after the launch of the newspaper. He has covered the brokerage industry ever since, focusing on financial advisors’ pay, the products they sell, and the firms on and off Wall Street where they work.

His reporting in the financial crisis 2008 and thereafter shed light on the many shortcomings of the financial advice industry, from weak regulation to the collapse of many broker-dealers.

Bruce writes an award-winning column, On Advice, and his daily breaking news reports give clarity and insight into what’s happening behind closed doors at the largest brokerage firms in the country.

Before becoming a journalist, Bruce taught middle school and high school English in Manhattan and Caracas, Venezuela, for a decade. He is the co-author of a 2010 book, “Financial Serial Killers,” and has two children.

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Bruce Kelly
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Osaic raising capital with Bain a likely investor
INDEPENDENT BROKER DEALERS APR 13, 2026
Osaic raising capital with Bain a likely investor

Reverence Capital Partners bought Advisor Group in 2019 and then rebranded it Osaic four years later,

Morgan Stanley’s Bitcoin exchange-traded product starts trading
ALTERNATIVES APR 10, 2026
Morgan Stanley’s Bitcoin exchange-traded product starts trading

MSBT opened for trading on Wednesday at $20.74 per share.

Earnings preview: S&P 500’s negative Q1 will erode fees at broker-dealers and RIAs
PRACTICE MANAGEMENT APR 09, 2026
Earnings preview: S&P 500’s negative Q1 will erode fees at broker-dealers and RIAs

Depending on how financial advice firms bill clients, look for fee revenue on assets to decline this quarter or next.

Texas spanks small B-D for GWG bond sales
REGULATION, LEGAL & COMPLIANCE APR 08, 2026
Texas spanks small B-D for GWG bond sales

“The monitoring systems this firm had in place were insufficient to detect unsuitable sales of high-risk investments,” the regulator said.

Sobering outlook for private credit as Moody’s cuts outlook on BDCs to negative
ALTERNATIVES APR 08, 2026
Sobering outlook for private credit as Moody’s cuts outlook on BDCs to negative

“The implications of a Moody’s downgrade itself are that it damages confidence,” said a senior industry executive.

FINRA hits J.P. Morgan, Ameriprise with penalties linked to supervision of sales of products
REGULATION, LEGAL & COMPLIANCE APR 07, 2026
FINRA hits J.P. Morgan, Ameriprise with penalties linked to supervision of sales of products

The two firms are among the most prominent in the retail securities industry and financial advice market today.

Blue Owl BDCs limit client buybacks after customers seek to cash out
ALTERNATIVES APR 02, 2026
Blue Owl BDCs limit client buybacks after customers seek to cash out

Meanwhile, KKR FS also limits client redemptions.

Franklin Templeton buying crypto shop as it continues push into nontraditional assets
ALTERNATIVES APR 01, 2026
Franklin Templeton buying crypto shop as it continues push into nontraditional assets

“Crypto’s institutional moment has arrived,” an executive said.

Kestra continues to nab recruiters from inside LPL
INDEPENDENT BROKER DEALERS MAR 31, 2026
Kestra continues to nab recruiters from inside LPL

InvestmentNews reported in February that Kestra was beefing up its group of recruiters.

Former Texas advisor pleads guilty in Ponzi scheme
REGULATION, LEGAL & COMPLIANCE MAR 30, 2026
Former Texas advisor pleads guilty in Ponzi scheme

Brooklynn Chandler Willy, 46, was the owner of a San Antonio based company named Queen B Advisors.