Bruce Kelly

A former middle school and high school English teacher, Bruce Kelly started at InvestmentNews in 2000 as the brokerage reporter after a two-year stint at sister publication Pensions & Investments. He writes a bi-weekly, award winning column, On Advice, and covers the independent broker-dealer industry.

Bruce Kelly
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Wells Fargo plucks top recruiter from LPL
INDEPENDENT BROKER DEALERS APR 02, 2025
Wells Fargo plucks top recruiter from LPL

Farhad Firoozi is the latest in a long line of senior executives Wells Fargo Advisors has hired from rivals.

LPL purchase of Commonwealth started with CEO's email
RIA NEWS APR 01, 2025
LPL purchase of Commonwealth started with CEO's email

But LPL's message to Commonwealth advisors is focused on retaining its culture, not an easy thing to do.

LPL to buy rival Commonwealth Financial Network for $2.7 billion in all-cash deal
RIA NEWS MAR 31, 2025
LPL to buy rival Commonwealth Financial Network for $2.7 billion in all-cash deal

'I’m taking a moment to pause and reflect,' one Commonwealth advisor tells IN.

Add Commonwealth Financial – a blockbuster – to the list of potential LPL targets
RIA NEWS MAR 28, 2025
Add Commonwealth Financial – a blockbuster – to the list of potential LPL targets

Chatter about LPL, a behemoth, buying Commonwealth Financial Network, a boutique, has been building all week.

Finra moves to boot Alpine Securities, same firm that claims the regulator can’t
INDEPENDENT BROKER DEALERS MAR 27, 2025
Finra moves to boot Alpine Securities, same firm that claims the regulator can’t

'If I were on the side of Alpine Securities, I’d put all my eggs in the federal court,' one attorney said.

LPL Financial’s new CEO Steinmeier gets pay bump but lags Wall Street rivals
RIA NEWS MAR 26, 2025
LPL Financial’s new CEO Steinmeier gets pay bump but lags Wall Street rivals

But one industry executive believes his pay could catch up over time.

Wells Fargo keep hiring senior executives for its RIA business
RIA NEWS MAR 25, 2025
Wells Fargo keep hiring senior executives for its RIA business

The financial advice industry has waited for years to see if the wirehouse would embrace RIAs.

Finra hits RIA buyer NewEdge with $1 million penalty over Muni bond trades
RIA NEWS MAR 24, 2025
Finra hits RIA buyer NewEdge with $1 million penalty over Muni bond trades

The market for municipal bonds is notorious for being opaque and filled with difficult to price securities.

BNY Pershing’s new cash sweep charge to hit RIAs first
INDEPENDENT BROKER DEALERS MAR 23, 2025
BNY Pershing’s new cash sweep charge to hit RIAs first

Cash sweep programs have turned into a bit of a viper’s nest for the financial advice industry, particularly large broker-dealers.

UBS to be 'the biggest loser' in fight for advisors in 2025, recruiting firm predicts
PRACTICE MANAGEMENT MAR 20, 2025
UBS to be 'the biggest loser' in fight for advisors in 2025, recruiting firm predicts

Toward the end of last year, UBS said it was redrawing its pay plan for advisors.