When the unthinkable became the thinkable

When Roger Monteforte saw the flaming wreckage of the first plane in the side of the World Trade Center's North Tower 10 years ago, he knew instantly that initial news reports of a small plane hitting the tower were wrong
SEP 04, 2011
When Roger Monteforte saw the flaming wreckage of the first plane in the side of the World Trade Center's North Tower 10 years ago, he knew instantly that initial news reports of a small plane hitting the tower were wrong. At the time, Mr. Monteforte, a branch manager with independent broker-dealer National Securities Corp., lived north of Manhattan's financial district, in SoHo. “I was hailing a cab and when I looked up, I saw the hole and began counting the floors and knew that wasn't a small little aircraft,” he said. “I saw the flames shooting out and knew it was major.” Mr. Monteforte, now 38, called his office and told everyone to evacuate. As he headed by cab to NSC's offices on lower Broadway, a few blocks from the World Trade Center, traffic came to a halt. “That's when the second plane hit, and literally, my cab hopped off the floor. It felt like an earthquake,” Mr. Monteforte said. “It was hysteria,” he said. “People were screaming and running the other direction.” Mr. Monteforte had worked for less than three months for National Securities as a manager building a branch of about 15 independent representatives and advisers. Both his sisters, Lisa and Denise, worked at the firm, and brokers whom he had known for a decade reported to him. “My main instinct was to get here and get into the building and make sure everyone was safe,” Mr. Monteforte said. When he got to his office, security guards wouldn't let him enter. Mr. Monteforte ran back to his apartment. The first tower collapsed, and he thought his sisters, caught in a cloud of ash and debris, were dead. “People walking north looked like statues, like the petrified people they found in Pompeii,” Mr. Monteforte said. The second tower fell as he frantically searched for his two sisters. Mr. Monteforte found them a few blocks from his house. “They were completely covered in ash and hysterical,” he said. The fears triggered by the attacks of Sept. 11, 2001, are deep and lingering, Mr. Monteforte said. “The unthinkable became the thinkable,” he said. “The other day, we had that little tremor from the earthquake. I didn't feel it, but I looked around the office and it was hysteria,” Mr. Monteforte said. “People were flooding to the stairway,” he said. “The first instinct is, "We just got attacked again.'”

Latest News

The 2025 InvestmentNews Awards Excellence Awardees revealed
The 2025 InvestmentNews Awards Excellence Awardees revealed

From outstanding individuals to innovative organizations, find out who made the final shortlist for top honors at the IN awards, now in its second year.

Top RIA Cresset warns of 'inevitable' recession amid tariff uncertainty
Top RIA Cresset warns of 'inevitable' recession amid tariff uncertainty

Cresset's Susie Cranston is expecting an economic recession, but says her $65 billion RIA sees "great opportunity" to keep investing in a down market.

Edward Jones joins the crowd to sell more alternative investments
Edward Jones joins the crowd to sell more alternative investments

“There’s a big pull to alternative investments right now because of volatility of the stock market,” Kevin Gannon, CEO of Robert A. Stanger & Co., said.

Record RIA M&A activity marks strong start to 2025
Record RIA M&A activity marks strong start to 2025

Sellers shift focus: It's not about succession anymore.

IB+ Data Hub offers strategic edge for U.S. wealth advisors and RIAs advising business clients
IB+ Data Hub offers strategic edge for U.S. wealth advisors and RIAs advising business clients

Platform being adopted by independent-minded advisors who see insurance as a core pillar of their business.

SPONSORED Compliance in real time: Technology's expanding role in RIA oversight

RIAs face rising regulatory pressure in 2025. Forward-looking firms are responding with embedded technology, not more paperwork.

SPONSORED Advisory firms confront crossroads amid historic wealth transfer

As inheritances are set to reshape client portfolios and next-gen heirs demand digital-first experiences, firms are retooling their wealth tech stacks and succession models in real time.