Office address: 85 Willow Road, Menlo Park, CA 94025
Website: robinhood.com
Year established: 2013
Company type: financial services
Employees: 2,300+
Expertise: retail brokerage, stock trading, ETF trading, options trading, cryptocurrency trading, portfolio management, cash management, debit card services, futures trading, financial technology, investment education
Parent company: Robinhood Markets, Inc.
Key people: Vlad Tenev (CEO), Stephanie Guild (chief investment officer), Matt Billings (president), Dan Gallagher (chief legal officer), Steve Quirk (chief brokerage officer), Jason Warnick (CFO), Johann Kerbrat (SVP)
Financing status: corporation
Robinhood provides commission-free trading for stocks, ETFs, options, and cryptocurrencies to more than 26.7 million customers. The company operates from Menlo Park and employs 2,300 people. It is recognized for its user-friendly platform and a customer base that is mostly millennials and Gen Z.
Robinhood started in 2013 when Baiju Bhatt and Vlad Tenev, two Stanford graduates, saw a gap in the market. They noticed that big Wall Street firms traded for almost nothing, while regular people paid high commissions. This inspired them to build a platform that would let anyone invest without paying those fees.
The founders moved back to California and raised money to build their app. They created buzz by setting up a waitlist, and over one million people signed up before the app launched in 2014. Robinhood’s simple design and no-commission trades quickly caught the attention of younger investors.
The company won an Apple Design award in 2015, which helped boost its reputation. By 2019, the company reached a $7.6 billion valuation and had millions of users. Major brokerages soon followed Robinhood’s lead by dropping their own trading fees.
Robinhood added features like fractional shares and early access to cryptocurrency trading. The firm expanded to the UK in 2024 and launched margin trading with new safety measures. In 2025, it introduced Robinhood Social, a platform for users to share trades and follow public figures.
Robinhood offers a range of products designed to make investing simple and accessible for individuals. The platform covers trading, retirement, and educational resources:
Robinhood is also known for its easy-to-use app and website, which make investing simple for all experience levels. The platform provides real-time updates and helpful educational content.
Robinhood states that its mission is to make finance open to everyone, highlighting the coming $124 trillion wealth transfer. The firm describes its culture as fast-paced and focused on ambitious goals. It values these principles:
According to the company, employees are expected to take on challenging work and learn quickly. In return, Robinhood offers these benefits:
Robinhood reports that ESG programs support transparency and long-term impact for its business and customers. In 2025, about 50 percent of new investors identified as first-time users, and 75 percent as millennials or Gen Z. It highlights offsetting 1,634 metric tonnes of Scope 2 emissions and purchasing 6,550 megawatt-hours of Green-e wind energy
Vlad Tenev is the CEO and chair of Robinhood Markets, leading the company and its board. He aims to democratize finance for all and believes tokenization and blockchain technology will transform the industry. Before this, Tenev co-founded two finance firms in New York City. He holds math degrees from Stanford and UCLA and has several FINRA licenses.
The leadership team at Robinhood oversees key areas of the company’s growth and innovation:
Robinhood’s leadership team works to deliver new products and value for today’s investors. They focus on putting customers first and adapting to changing market needs.
In August 2025, Robinhood’s stock was up 440 percent over the previous year as it moved into RIA custody and rolled out new AI features. The company announced a referral program with TradePMR and launched prediction markets for sports, aiming to reach more advisors and investors. These actions support Robinhood’s future growth and strengthen its position with a broad, younger client base.
In launching Robinhood Social, the company aims to connect investors and increase transparency. This new feature lets users share trades, discuss strategies, and follow the moves of public figures in real time. While the rollout was met with some industry caution, Robinhood looks to engage its large, young user base and shape how people interact with investing
Robinhood drew millions from bank credit lines as well as raising more than $1 billion from its existing investors.
While users of the trading platforms claim in court filings that they suffered losses from the restrictions, legal experts say brokerages have broad powers to block or restrict transactions — all of which is spelled out as part of customer agreements everyone signs to gain access to the services.
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As President Joe Biden’s pick to lead the Securities and Exchange Commission, he will be faced with a run-up in share prices with few parallels.
The market frenzy was spurred by social media posts from prominent CEOs and internet influencers. The tweets and threads created internet mayhem and ultimately pushed the video game retail business to a $24 billion market cap.
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The brokers with outages or problems include the most prominent names in the discount and online brokerage industry, including Fidelity, the Charles Schwab Corp., TD Ameritrade, ETrade Financial Corp. and Robinhood.
A social media platform and ready access to mobile trading apps have helped push an otherwise obscure, money-losing videogame retail business to a $21 billion market cap.
Do-it-yourself investors found that market gyrations required constant attention and that their amateur trading tools were limited, so many have decided that they need professional help.
Investments in wealthtech are expected to increase this year as millennial-friendly brokerages acquire large customer bases and expand product offerings. Industry trends including increased interest in sustainable investing and API integrations will serve as a catalyst for wealthtech funding through 2021.
As scrutiny of the online brokerage mounts and as it prepares for an IPO expected later this year, it has recruited two officials from its front-line regulator.
Walmart announced the launch of a new company designed to offer digitally enabled financial products to its customers and employees. Its 265 million weekly customers makes it an attractive distribution channel to expand investing to underserved investors.
The online trading platform’s popularity has skyrocketed over the last several months, but its fast growth has also generated increased regulatory scrutiny
The cryptocurrency posted its biggest drop since March after a spectacular new-year rally
Efforts to implement fiduciary rules in New Jersey, Nevada and Massachusetts are in limbo
