Office address: 1307 Point Street, Baltimore, MD 21231
Website: troweprice.com/en/us
Year established: 1937
Company type: financial services
Employees: 8,000+
Expertise: asset management, mutual funds, retirement planning, active ETFs, target date funds, fixed income, multi-asset strategies, alternatives, institutional investing, financial advisory
Parent company: T. Rowe Price Group, Inc.
Key people: Robert Sharps (CEO); Jennifer Dardis (CFO); Kimberly Johnson (COO); Arif Husain, Sébastien Page, Justin Thomson, and Eric Veiel (chief investments officers)
Financing status: corporation
Headquartered in Baltimore, T. Rowe Price is a financial services company with $1.77 trillion in AUM as of 2025. The company offers mutual funds, active ETFs, retirement planning, and investment advice to clients in 58 countries. It is known for its active management, research-driven approach, and strong focus on retirement solutions.
T. Rowe Price began in 1937 in Baltimore, Maryland when it was founded by Thomas Rowe Price Jr. The company put clients first by charging fees based on assets, not commissions. This approach set the firm apart from other companies in the industry.
The firm’s first investment fund launched in 1950. By the 1960s, T. Rowe Price had expanded its team and developed a reputation for careful research and long-term thinking. The company stayed in Baltimore, choosing not to move to Wall Street, which helped retain its independent spirit.
The company became known for its growth stock theory and focus on diversification. In 1960, it launched the New Horizons Fund, which invested in small, fast-growing companies.
The firm started investing in emerging markets in 1985, well before many others, and launched its first dedicated emerging markets strategy in 1990. In 2002, it became a pioneer in target date investing, offering solutions that adjust over time to help people prepare for retirement.
The company faced many market ups and downs, from the dot-com crash in the early 2000s to the global financial crisis in 2008. T. Rowe Price avoided risky trends and focused on research and risk management, helping it weather tough times.
In 2020, it launched its first actively managed ETFs to meet changing investor needs. Then in 2021, it expanded into alternative credit markets by acquiring Oak Hill Advisors.
In 2025, T. Rowe Price announced job cuts across the firm after several years of client outflows. The company is closing some smaller strategies and offering support to affected employees as it works to return to organic growth. Despite these challenges, the firm continues to look ahead and adapt to the needs of investors in a changing market.
T. Rowe Price provides investment products designed to fit specific client goals:
T. Rowe Price is also recognized for its collaborative research culture and commitment to long-term performance. The firm’s professionals work together to identify opportunities and risks, aiming to deliver steady results in all market conditions.
T. Rowe Price states that an inclusive workplace is a core value and supports associates reaching their full potential. According to the firm, all employees are seen as leaders and benefit from a collaborative environment focused on respect and growth.
The company also highlights a range of benefits for its staff:
T. Rowe Price reports that associates volunteered 34,000 hours globally and supported many nonprofits. The firm, along with the T. Rowe Price Foundation, directed $13.1 million to community giving and partnerships. In 2025, 40 percent of associates donated or volunteered to help drive positive change.
Robert W. Sharps, CFA is chair of the board, CEO, and president at the firm. Sharps joined the company in 1997 as an analyst focused on financial services stocks in the US Equity Division. He holds a bachelor’s degree from Towson University, an MBA from The Wharton School, and is a chartered financial analyst.
Today, the firm's key staff continues T. Rowe Price’s tradition and guides its active management and culture of integrity:
The executive team, led by Rob Sharps, focuses on building long-term value for clients. Investment leaders support teams worldwide and help position portfolios for future growth.
T. Rowe Price released a white paper showing that many Americans do not fully understand Social Security benefits. The company used its 2024 Retirement Savings and Spending Study to highlight these knowledge gaps and low confidence in the system. The firm uses these insights to guide clients and advisors on retirement planning.
In 2025, the firm partnered with Goldman Sachs to develop new investment solutions for retirement and wealth clients. It will blend its retirement expertise with Goldman’s private market knowledge to launch co-branded target-date strategies and model portfolios. This partnership positions T. Rowe Price to expand its offerings and better serve clients as demand grows for alternative investments and tailored advice.
The sell-off so far this year is creating opportunities for investors, two top investment managers said Monday at the Morningstar Investment Conference.
Lifetime Achievement Award winner Eddie Brown recalled starting at T. Rowe Price in 1973 as the stock market went 'straight downhill.' Compared to that, the current market is 'a piece of cake,' he said.
Many growth-oriented stock funds offered in 401(k) plans are down more than 10% so far this year.
As Brown Capital Management has grown, founder Eddie Brown has also seen his appreciation for being able to 'pay it forward' grow as well.
The $1.5 trillion investment manager is designing a full-scale ETF platform, and plans to launch its first ETFs this year.
Some of the biggest brands in wealth management are trying to figure out what normal looks like, and how and whether it makes sense to bring employees back to the office.
Bruce and Jeff talk to Tom Roseen, head of research services at Refinitiv Lipper Research, about the recently announced Lipper Awards and some of the winners, including T. Rowe Price. They also address how the shift in the fund industry from actively managed funds to index and passively managed funds has impacted Lipper.
Fidelity tops all fund companies with 35 individual fund trophies; Carillon Tower Advisers wins the small-company fixed-income award for the second straight year.
One ETF will focus on fixed income, three will invest primarily in U.S. equities, and two will be devoted to global stocks.
Of the 15 largest funds held in 401(k) plans, just one has a positive return for the year as of Thursday, according to data from Brightscope.
The growth in the use of collective investment trusts, which trend to charge lower fees, reflects the pressure to cut costs.
Law firms Miller Shah and Capozzi Adler have been busy filing cases against retirement plan sponsors, and that's been paying off for them.
The Massachusetts securities regulator's latest sweep targets the broker-dealers of the largest fund companies in the industry: Vanguard, Fidelity, T. Rowe Price, BlackRock and American Funds.
The products had net inflows of $23.9 billion, a significant increase from the $6.7 billion in outflows seen in 2020, according to a report from Morningstar.
Litigators this week brought class-action lawsuit claims against PPL Corp., Mass General Brigham and Milliman Inc. over their multibillion-dollar 401(k)s and 403(b)s.
