Judy Ricketts, who most recently ran the retail contact center at TD Ameritrade, has joined LPL Financial as executive vice president of operations.
Ricketts will lead the firm’s strategy to “optimize the effectiveness of LPL’s operations organization,” the company said in a release.
Ricketts, who had been with TD Ameritrade for 24 years, held several senior positions there, including president of its clearing business and managing director of investor services. She is a member of the family that founded the firm in 1971.
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As technical expertise becomes increasingly commoditized, advisors who can integrate strategy, relationships, and specialized expertise into a cohesive client experience will define the next era of wealth management
Growth may get the headlines, but in my experience, longevity is earned through structure, culture, and discipline