Carson deepens Northeast presence with Michigan-based independent

Carson is extending its reach in the Northeast as it brings  a two decade-old independent into its partner network.

The Omaha-based company announced Thursday that it has welcomed Avery Wealth, an independent wealth management firm in Jackson, Michigan.

Managed by investment advisor Dan Reese, Avery Wealth manages $212 million in client assets and will continue to operate independently as it leverages Carson Group's resources.

With the transaction, Carson has expanded its network even further, adding to its platform that includes $35 billion in assets and supports more than 50,000 families through its advisory network of more than 150 partner offices.

"We are thrilled to welcome Dan Reese and the Avery Wealth team into the Carson Group community," Burt White, CEO of Carson Group, said in a statement.

White, who joined Carson Group from LPL in 2022, was elevated to the CEO role in April as the firm’s namesake founder vacated the role.

He commended the Avery Wealth team’s commitment to personalized service and client-first ethic, underscoring its alignment with his firm’s vision and values.

“By tapping into Carson's expansive resources and network, Avery Wealth can focus even more energy on what they do best – helping clients achieve their most important financial goals," White said.

Founded in 2003, Avery Wealth is dedicated to offering comprehensive wealth management services to its clientele. The firm will be maintaining its personal approach, independence, brand and team even as it joins other firms as part of Carson’s broader network.

Describing the move as “an easy decision,” Dan Reese, president and founder of Avery Wealth, said clients will enjoy continuity of service, while the firm’s advisors and team will benefit from improved resources, processes, and technology.

"Our clients will continue to work with the same trusted team, but now we will have access to Carson's incredible support and resources,” Reese said.

Gregg Johnson, national sales director of Carson Group, highlighted the firm’s latest transaction in Michigan as a clear demonstration of its “focus on partnering with growth-minded advisors.”

“Dan and his team are driven by a vision of continual improvement and expansion, making them a perfect fit for Carson Group. We are excited to support their journey as they leverage our resources to achieve greater growth," Johnson said.