Variable-annuity sales leaders

Participating issuers, ranked by new sales

Dec 23, 2012 @ 12:01 am

Rank Issuer New sales ($M) % chg vs. 2011 Market share % chg vs. 2011
1 Prudential Financial $5,908.8 32.0% 16.4% 41.4%
2 Jackson National $5,656.0 34.3% 15.8% 45.0%
3 MetLife $4,597.2 -46.3% 12.8% -42.3%
4 TIAA-CREF* $3,201.7 -2.0% 8.9% 4.7%
5 Lincoln Financial Group $2,337.0 1.8% 6.5% 8.3%
6 SunAmerica/VALIC $2,022.1 -8.4% 5.6% -1.8%
7 Axa Equitable $1,844.6 13.6% 5.1% 21.4%
8 AEGON/Transamerica $1,370.1 3.5% 3.8% 11.8%
9 Ameriprise Financial $1,121.8 -27.7% 3.1% -22.5%
10 Pacific Life $984.9 15.4% 2.7% 22.7%
11 Protective $853.9 48.1% 2.4% 60.0%
12 Nationwide $827.0 -51.8% 2.3% -47.7%
13 Allianz Life $719.1 -23.2% 2.0% -16.7%
14 Ohio National $684.4 84.8% 1.9% 90.0%
15 Thrivent Financial $617.9 7.8% 1.7% 13.3%
16 New York Life $579.1 -2.0% 1.6% 6.7%
17 Fidelity Investments Life $434.2 8.1% 1.2% 20.0%
18 ING Group $401.3 -13.0% 1.1% -8.3%
19 Northwestern Mutual $330.4 2.9% 0.9% 12.5%
20 Guardian $311.3 1.6% 0.9% 12.5%
21 Massachusetts Mutual $191.9 3.2% 0.5% 0.0%
22 John Hancock $142.0 -65.2% 0.4% -63.6%
23 Hartford $130.6 -32.9% 0.4% -20.0%
24 Minnesota Life $110.3 72.1% 0.3% 50.0%
25 Mutual of America $104.9 -9.0% 0.3% 0.0%
As of September 30, 2012. *The bulk of TIAA-CREF's VA assets are generated from group annuity sales of retirement plans, rather than retail sales. Source: Morningstar Inc.