Introducing IN's new video series: "Practice Makeover"

Feb 9, 2014 @ 12:01 am

By Frederick P. Gabriel Jr.

Move over, “Duck Dynasty” — a new star of reality TV is born.

I urge all of you to check out InvestmentNews Practice Makeover,” a new video series in which financial advisers take their practice to a whole new level with the help of top industry consultants.

In true “infotainment” style, this fast-paced video series will both inform and entertain you. Just as the popular “Extreme Makeover: Home Edition” offers tidbits of practical advice for home renovation while also letting viewers in on the agony and ecstasy of going through the renovation process, “InvestmentNews Practice Makeover” takes viewers through the real-life travails of trying to transform a practice from good to great.

Our first episode takes us to Salisbury, N.C., where we meet Trent Bradshaw, founder of Bradshaw Financial Planning Inc. Over the past seven years, the likeable Mr. Bradshaw has taken his practice from a startup to one that serves some 375 households and has $120 million in assets.

How has he done this? Through blood, sweat and tears. Mostly sweat, actually.

When we meet Mr. Bradshaw and his two employees, everyone is working a minimum of 60 hours a week, and client service is suffering. Sound familiar?

Enter Robert Sofia of Platinum Advisor Strategies. Mr. Sofia, who could go up against any reality TV host in terms of charisma and personality, meets with Mr. Bradshaw, quickly assesses the problem (micromanagement and lack of automated processes) and begins charting a course that get the practice back on its feet.

In future episodes, viewers will gain valuable insight on how to get over the hump that many firms face as they go from being startups to midtier contenders.

Matt Ackermann, our digital editor, deserves a huge shout-out for bringing this series to life, as does Matt Bleistein and Steve Lamb, the program's producer and director of photography, respectively.

NEW WEB FEATURE

Of course, InvestmentNews Practice Makeover” doesn't stop there.

In launching the series, we are also introducing a new feature on our website, The Renovation Room. There, industry experts will have an opportunity to weigh in on Mr. Bradshaw's dilemma and offer other points of view for solving his problems.

Viewers will also have the opportunity to chime in and to sign up for a practice makeover of their own.

Visit InvestmentNews.com/practicemakeover to watch the first episode of “InvestmentNews Practice Makeover.”

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