Our industry intel. Our audience.
Your story. Your stage.

The InvestmentNews Content Strategy Studio is a marketing and custom content division of InvestmentNews. We work directly with our partners to develop diverse, meaningful and strategic content-based programs that will engage the InvestmentNews audience – and provide our clients with insights and direct access to the largest captive audience of financial advisers on the web.

Through a range of print and digital publishing platforms, our Content Strategy Studio can help you and your firm establish your voice and amplify your position as an industry thought leader. With these content-based programs, our Content Strategy Studio will also directly provide you and your firm with qualified lead generation and direct follow-up opportunities with the industry’s most highly engaged financial advisers.

The InvestmentNews Content Strategy Studio is extension of your marketing and communications teams. Let us help you tell your story the right way – and to the right audience.

Let’s start the discussion.


  • Webcasts


    Work directly with InvestmentNews to develop a webcast topic that will engage and inform hundreds of financial advisers – and position your firm’s executives as thought leaders and subject matter experts on a live, interactive audio or video webcast.

  • Video


    The InvestmentNews Content Strategy Studio can provide video production, editing and distribution across a wide range of projects. The CSS can provide custom coverage of conferences, industry events and internal gatherings, in addition to creating case studies and testimonials.

  • White papers

    White papers

    Align your firm with some of the most thought-provoking and impactful issues facing financial advisers. The Content Strategy Studio can help you identify the most popular topics with financial advisers and identify strategies for delivering a co-branded or private-labelled report directly to their offices desks and inboxes.

    For more information, click here.

  • Market research

    Market research

    The Content Strategy Studio can work with you and your firm to develop a deliver custom surveys that are sent directly to financial advisers and individual investors by IN. The content strategy studio is also experienced at providing analysis of our adviser and investors surveys, leveraging the IN Research team and years of expertise. In addition, the Content Strategy Studio can develop presentations, reports and full-length research papers that your firm can own, or co-brand with IN.

  • Sponsored content/content distribution

    Sponsored content/content distribution

    The Content Strategy Studio can provide industry thought leaders with the ability to have existing content optimally positioned and distributed directly to the InvestmentNews audience. We can develop a high-impact, strategic content marketing campaign that will ensure you hit your target market – and deliver your story to the industry’s top advisers.

  • Print Supplements

    Print Supplements

    Partner with the Content Strategy Studio to create a sponsored supplement on a host of topics throughout the year. Each supplement is written by our top subject matter experts and designed to provide our readers with additional insight into a topic of choice.

  • Events


    Showcase your firm’s expertise in a live or virtual event and raise the profile both your firm and your thought leaders. The Content Strategy Study can offer comprehensive event planning and production – including programming, marketing and promotions – to make your event a success.



Ameritas engaged the InvestmentNews Content Strategy Studio to author the series of white papers and case studies known as "The New Alpha Rules". The series leveraged existing InvestmentNews Research findings to tell compelling stories about the evolution of retirement planning, as well as products and strategies to support the next generation of retirement income plans. Download now.

Ariel Investments

Ariel Investments partnered with the Content Strategy Studio to develop a webcast focused on understanding behavior finance - and how financial advisers can take advantage of market anomalies. The custom webcast, presented as part of the Portfolio Manager Viewpoints Series, ranked as one of the most highly attended digital events of 2013-2014.


The InvestmentNews Content Strategy Studio created two custom roundtables with the CEOs and CTOs of some of the industry's largest broker-dealers. The result?A custom print supplement focused on the Future of Wealth Management, along with a dedicated video series featuring several of the broker-dealer businesses' true thought leaders.

Cadaret Grant

The Content Strategy Studio has partnered with Cadaret Grant to produce a yearlong series of white papers focused on how advisers can transform their practices into more developed businesses -- businesses with increased and lasting enterprise value. The four-part series, distributed by The Content Strategy Studio through native advertising and targeted email campaigns, has been downloaded by thousands of financial advisers.

Read "Building a business - not just a practice

Cambridge Investment Research

The Content Strategy Studio partnered with Cambridge to develop a new research study and white paper series, "The future of advice", which survey over 1,000 individual investors and rough 500 advisers to better understand the service and business models of the next generation.

IMPACT Conference 2014

IN Content Strategy Studio brings readers highlights from Schwab IMPACT® 2014. This year's conference, held in the Mile High City of Denver, brought together over 5,300 advisers, record keepers, and industry professionals from across the country to network with peers and industry influencers, keep current on industry trends and gather new insights to help drive their businesses forward. Download the 2014 Schwab IMPACT® supplement.

Legg Mason Global Asset Management

Legg Mason partnered with the InvestmentNews Content Strategy Studio to promote and co-develop a custom content campaign focused on the financial implications of aging. This initiative - based on core research conducted by Legg Mason and Johns Hopkins University -- engaged thousands of financial advisers through an integrated campaign that consistented of sponsored content, video, webcasts, newsletters and a custom microsite. View the custom microsite, developed by the Content Strategy Studio "The crisis facing your aging clients"

New York Life MainStay Investments

New research finds well-off investors are embracing non-traditional investments and increasing their allocations to alternatives. At the same time, many high-net-worth clients say they lack confidence in their understanding of these strategies-and are looking to financial advisers for help. The Content Strategy Studio has partnered with New York Life MainStay to create a series of video-based custom webcasts focused on educating financial advisers about the multiple uses and strategies for non-traditional investments. Watch "What's under the hood?"

Pershing, LLC.

Pershing and the Content Strategy Studio partnered to profile one of their fastest growing clients – Benjamin F. Edwards & Co. – in an integrated print, digital and video content marketing campaign.

View the custom Secrets Behind Success microsite

Raymond James

IN Content Strategy Studio brings readers highlights from the 2014 Raymond James Women's Symposium. Celebrating its 20th anniversary, The Raymond James Women’s Symposium brought together many of the country’s best and brightest women for a dynamic forum of peer networking and professional growth.

Download the 2014 Raymond James Women's Symposium Supplement.

These solutions are just the beginning.
Let’s start the discussion.

For more information contact your regional sales manager or Mark Bruno, Associate Publisher at 212.210.0116 or mbruno@investmentnews.com.