Bruce Kelly

Bruce is Senior Columnist for InvestmentNews, a leading publication for financial advisors and the wealth management industry.

An award-winning journalist, Bruce’s career at InvestmentNews began in 2000, two years after the launch of the newspaper. He has covered the brokerage industry ever since, focusing on financial advisors’ pay, the products they sell, and the firms on and off Wall Street where they work.

His reporting in the financial crisis 2008 and thereafter shed light on the many shortcomings of the financial advice industry, from weak regulation to the collapse of many broker-dealers.

Bruce writes an award-winning column, On Advice, and his daily breaking news reports give clarity and insight into what’s happening behind closed doors at the largest brokerage firms in the country.

Before becoming a journalist, Bruce taught middle school and high school English in Manhattan and Caracas, Venezuela, for a decade. He is the co-author of a 2010 book, “Financial Serial Killers,” and has two children.

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Bruce Kelly
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What came first, the advisor or the high-risk, high-priced product?
ALTERNATIVES JUL 13, 2026
What came first, the advisor or the high-risk, high-priced product?

It’s quite the turnaround for UBS and Blue Owl, according to the Financial Times.

Advisor gets $200,000 from Ameriprise in 'emotional distress' lawsuit
REGULATION, LEGAL & COMPLIANCE JUL 10, 2026
Advisor gets $200,000 from Ameriprise in 'emotional distress' lawsuit

“An award citing emotional distress is very unusual,” an industry executive said.

Ex-Merrill broker who allegedly wooed client to pay $2.75 million to dismiss lawsuit
REGULATION, LEGAL & COMPLIANCE JUL 09, 2026
Ex-Merrill broker who allegedly wooed client to pay $2.75 million to dismiss lawsuit

Juan Rionda, a Merrill veteran, told bereaved client that “he loved her,” convinced her to give him cash, a Florida lawsuit claimed. 

Names of more B-Ds that sold deals of bankrupt Inspired Healthcare surface
REGULATION, LEGAL & COMPLIANCE JUL 08, 2026
Names of more B-Ds that sold deals of bankrupt Inspired Healthcare surface

Broker-dealers that sold the defunct securities backed by Inspired Healthcare generated more than $100 million in fees and commissions.

Former Citigroup, Ameriprise advisor stole $3.5 million from client: report
REGULATION, LEGAL & COMPLIANCE JUL 08, 2026
Former Citigroup, Ameriprise advisor stole $3.5 million from client: report

FINRA barred the advisor, Sung Moo Cho, last month.

With executives leaving, Osaic’s Reid now in the spotlight
INDEPENDENT BROKER DEALERS JUL 07, 2026
With executives leaving, Osaic’s Reid now in the spotlight

Shannon Reid, president of Osaic and the network’s number two executive, has plenty of challenges, industry executives said.

AI fears dog broker-dealer shares in 2026
PRACTICE MANAGEMENT JUL 01, 2026
AI fears dog broker-dealer shares in 2026

LPL Financial Holdings shares hit an all-time high last July. They’re down 21% in 2026.  

Dump investment banks, buy alternative asset managers, says Oppenheimer
WIREHOUSES JUN 30, 2026
Dump investment banks, buy alternative asset managers, says Oppenheimer

Brokerage Oppenheimer has downgraded major U.S. investment banks including Goldman Sachs and Morgan Stanley, according to a report

Morgan Stanley boosts returns on client cash, analyst says
WIREHOUSES JUN 29, 2026
Morgan Stanley boosts returns on client cash, analyst says

For years, large firms have been facing penalties and questions from regulators over interest rates for clients’ cash accounts.

Maryland regulators spank fledgling art-focused RIA Masterworks over registration snafus
COMPLIANCE JUN 26, 2026
Maryland regulators spank fledgling art-focused RIA Masterworks over registration snafus

Masterworks was launched in 2017 but its RIA, Masterworks Advisers, is just three years old.