Bruce Kelly

Bruce is Senior Columnist for InvestmentNews, a leading publication for financial advisors and the wealth management industry.

An award-winning journalist, Bruce’s career at InvestmentNews began in 2000, two years after the launch of the newspaper. He has covered the brokerage industry ever since, focusing on financial advisors’ pay, the products they sell, and the firms on and off Wall Street where they work.

His reporting in the financial crisis 2008 and thereafter shed light on the many shortcomings of the financial advice industry, from weak regulation to the collapse of many broker-dealers.

Bruce writes an award-winning column, On Advice, and his daily breaking news reports give clarity and insight into what’s happening behind closed doors at the largest brokerage firms in the country.

Before becoming a journalist, Bruce taught middle school and high school English in Manhattan and Caracas, Venezuela, for a decade. He is the co-author of a 2010 book, “Financial Serial Killers,” and has two children.

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Bruce Kelly
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Advisers to focus on staying home in 2022
INDEPENDENT BROKER DEALERS JAN 04, 2022
Advisers to focus on staying home in 2022

Advisers like the autonomy of working from home and don’t want to have to go back to the office and wear a suit again.

Finra tags two firms with penalties due to mutual fund sales
ALTERNATIVES JAN 03, 2022
Finra tags two firms with penalties due to mutual fund sales

Emerson Equity and Triad Advisors reached end-of-the-year settlements related to complaints about poor supervision of certain mutual fund sales.

LPL hauls in Elite Financial Network from Securities America
PRACTICE MANAGEMENT DEC 22, 2021
LPL hauls in Elite Financial Network from Securities America

Elite Financial Network has 32 financial advisers in its network across California.

Private Advisor Group reels in new investor capital
INDEPENDENT BROKER DEALERS DEC 21, 2021
Private Advisor Group reels in new investor capital

Merchant Investment Management is a private partnership that invests in growth companies and other opportunities. According to its website, Merchant Investment Management this year has focused on investing in the wealth management industry.

Avantax settles with SEC for $16.9 million over 12b-1 fees
PRACTICE MANAGEMENT DEC 21, 2021
Avantax settles with SEC for $16.9 million over 12b-1 fees

The company failed to reveal conflicts of interest concerning marketing fees paid by clients for mutual funds, according to the regulator. The independent broker-dealer 1st Global Advisors was acquired by Blucora in 2019.

Wells Fargo moves to simplify pay plan for advisers
PRACTICE MANAGEMENT DEC 14, 2021
Wells Fargo moves to simplify pay plan for advisers

'I really think that our financial advisers are going to be happy about this,' one Wells Fargo executive said.

Wall Street's latest to hook independent advisers? Alternatives
ALTERNATIVES DEC 10, 2021
Wall Street's latest to hook independent advisers? Alternatives

Up until recently, major global firms had happily ignored independent advisers for decades.

What a year for broker-dealers and their advisers
REGULATION, LEGAL & COMPLIANCE DEC 10, 2021
What a year for broker-dealers and their advisers

Record highs for B-Ds in profits, revenues and assets give the industry much to be cheery about.

Big drop in retail broker-dealers since 2010: Cerulli
RIA NEWS DEC 09, 2021
Big drop in retail broker-dealers since 2010: Cerulli

The tally is one more sign that there's increasingly little room in retail brokerage for small or midsize firms.

Woodbridge executives settle with SEC for $3.75 million
REGULATION, LEGAL & COMPLIANCE DEC 07, 2021
Woodbridge executives settle with SEC for $3.75 million

The two executives, Dane Roseman and Ivan Acevedo, were both sales managers for Woodbridge at different times between 2013 and 2017.