Bruce Kelly

Bruce is Senior Columnist for InvestmentNews, a leading publication for financial advisors and the wealth management industry.

An award-winning journalist, Bruce’s career at InvestmentNews began in 2000, two years after the launch of the newspaper. He has covered the brokerage industry ever since, focusing on financial advisors’ pay, the products they sell, and the firms on and off Wall Street where they work.

His reporting in the financial crisis 2008 and thereafter shed light on the many shortcomings of the financial advice industry, from weak regulation to the collapse of many broker-dealers.

Bruce writes an award-winning column, On Advice, and his daily breaking news reports give clarity and insight into what’s happening behind closed doors at the largest brokerage firms in the country.

Before becoming a journalist, Bruce taught middle school and high school English in Manhattan and Caracas, Venezuela, for a decade. He is the co-author of a 2010 book, “Financial Serial Killers,” and has two children.

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Bruce Kelly
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Mercer Advisors dumps ETrade custody for Raymond James
RIA NEWS MAY 27, 2021
Mercer Advisors dumps ETrade custody for Raymond James

An aggregator with close to 50 deals since 2016, Mercer already had custody agreements with Schwab, TD Ameritrade, National Advisors Trust and Fidelity.

Dave Ramsey bids 'bon voyage' to timeshare-exit advertiser and all its baggage
ALTERNATIVES MAY 26, 2021
Dave Ramsey bids 'bon voyage' to timeshare-exit advertiser and all its baggage

Ramsey blamed the high cost of various lawsuits from Washington state and the timeshare industry as the reason why Timeshare Exit Team is no longer an advertiser on his platform.

Aegis Capital received $1.7 million PPP loan last year
PRACTICE MANAGEMENT MAY 25, 2021
Aegis Capital received $1.7 million PPP loan last year

The financial assistance appears to be on the higher end of PPP loans received by privately held broker-dealers who obtained Covid-19 business relief. Other B-Ds have reported taking larger PPP loans.

Merrill Lynch to launch new adviser training course, ends cold-calling
PRACTICE MANAGEMENT MAY 24, 2021
Merrill Lynch to launch new adviser training course, ends cold-calling

In keeping with the times, it appears that the practice of cold-calling is out and using social and business networking platforms like LinkedIn is in.

Private equity digs heels into RIA industry
PRACTICE MANAGEMENT MAY 19, 2021
Private equity digs heels into RIA industry

Private equity investors are keenly interested in RIAs for their recurring revenues, good margins and low capital expenditures. By most accounts, mergers and acquisitions of RIAs continue to be close to record numbers for the past several years.

Advisers, shoot for $100 million in AUM before going indie
PRACTICE MANAGEMENT MAY 18, 2021
Advisers, shoot for $100 million in AUM before going indie

Financial advisers who manage any amount of client assets are free to open an RIA, but those with $100 million have a leg up, said speakers at the InvestmentNews RIA Summit, a virtual conference with close to 700 attendees.

Why is LPL's biggest branch starting its own broker-dealer?
INDEPENDENT BROKER DEALERS MAY 17, 2021
Why is LPL's biggest branch starting its own broker-dealer?

Private Advisor Group has taken the unusual step of launching its own broker-dealer with the intention of putting it in better position to grab referrals.

Fired rep admits stealing $600,000 from elderly client
INDEPENDENT BROKER DEALERS MAY 13, 2021
Fired rep admits stealing $600,000 from elderly client

The broker, Matthew Clason, transferred more than $668,000 from the victim’s investment accounts into a joint bank account and then took most of it, according to the Department of Justice. He faces up to 20 years in prison.

David Lerner Associates landed a $4 million PPP loan in 2020
RIA NEWS MAY 12, 2021
David Lerner Associates landed a $4 million PPP loan in 2020

Meanwhile, the Long Island, New York-based firm also reported that its financial condition continued to decline.

Rockefeller zeroes in on Merrill Lynch, Morgan Stanley advisers
PRACTICE MANAGEMENT MAY 11, 2021
Rockefeller zeroes in on Merrill Lynch, Morgan Stanley advisers

According to InvestmentNews data, since Rockefeller Capital's launch in early 2018 to the end of March, the clear bulk of its hired advisers have come from CEO Greg Fleming's two former firms.