Bruce Kelly

InvestmentNews

Bruce Kelly

Senior Columnist

26 years experience

Bruce's specialty topics

Legal and compliance Advisor compensation Alternative investments

Bruce is Senior Columnist for InvestmentNews, a leading publication for financial advisors and the wealth management industry.

An award-winning journalist, Bruce’s career at InvestmentNews began in 2000, two years after the launch of the newspaper. He has covered the brokerage industry ever since, focusing on financial advisors’ pay, the products they sell, and the firms on and off Wall Street where they work.

His reporting in the financial crisis 2008 and thereafter shed light on the many shortcomings of the financial advice industry, from weak regulation to the collapse of many broker-dealers.

Bruce writes an award-winning column, On Advice, and his daily breaking news reports give clarity and insight into what’s happening behind closed doors at the largest brokerage firms in the country.

Before becoming a journalist, Bruce taught middle school and high school English in Manhattan and Caracas, Venezuela, for a decade. He is the co-author of a 2010 book, “Financial Serial Killers,” and has two children.

How I think about writing for this industry…

“I love covering the financial advice business. We write about financial advisors and how they care about clients' lifesavings - what is more important than that?”

Awards and recognition

  • 2 SABEW awards
  • Neal Award

Also published by

Co-author of "Financial Serial Killers"

Read the latest stories by Bruce

Bruce Kelly
Displaying 3542 results
American Express returns to financial planning
FINTECH AUG 09, 2021
American Express returns to financial planning

The company unveiled a new tool, called My Financial Plan, that is certainly akin to the work done by financial advisers, but is stressing publicly that it is not eying an avenue back into the wealth management business.

Focus Financial pushes forward with blistering M&A pace in 2021
RIA NEWS AUG 05, 2021
Focus Financial pushes forward with blistering M&A pace in 2021

The company sees no letdown in the future for M&A activity and estimates there are close to 1,000 firms in the U.S. that could become targets.

Head count drops at Blucora's Avantax, but revenue per adviser rises
RIA NEWS AUG 04, 2021
Head count drops at Blucora's Avantax, but revenue per adviser rises

Revenue per Avantax adviser for 2020 totaled $111,000, at the low end of the independent brokerage and RIA business for large enterprises.

3 brokers in hot water over sketchy Covid-19 loan applications
PRACTICE MANAGEMENT AUG 02, 2021
3 brokers in hot water over sketchy Covid-19 loan applications

The Financial Industry Regulatory Authority Inc. said at the start of the year it was looking into registered representatives who applied for coronavirus-relief loans for possible violations.

LPL drives assets to $1.1 trillion in Q2
INDEPENDENT BROKER DEALERS JUL 30, 2021
LPL drives assets to $1.1 trillion in Q2

The largest independent brokerage was firing on all fronts for the three months that ended in June, including recruiting advisers, bringing in net new assets and completing previously announced deals to purchase advisers.

Here's why TIAA can no longer play by its own rules
LIFE INSURANCE AND ANNUITIES JUL 30, 2021
Here's why TIAA can no longer play by its own rules

Times have changed as the giant money manager for professors puts a $97 million penalty behind it.

Raymond James sees boost to adviser recruiting
INDEPENDENT BROKER DEALERS JUL 29, 2021
Raymond James sees boost to adviser recruiting

The company's success in 2021 in recruiting advisers comes at a delicate time as the financial advice industry tries to figure out the best way to return to the office amid the Covid-19 pandemic.

Ameriprise recruiting stalls in Q2
PRACTICE MANAGEMENT JUL 27, 2021
Ameriprise recruiting stalls in Q2

'As we went through the quarter, we didn’t expect it to slow down as much,' CEO James Cracchiolo said in an earnings call. The company reported 10,047 financial advisers across its platform at the end of June, compared to 9,894 a year earlier.

Alternative investment sales skyrocket in 2021
ALTERNATIVES JUL 26, 2021
Alternative investment sales skyrocket in 2021

Sales of such alternative investments are so strong, they have already surpassed last year's total of close to $27 billion, and are tracking to nearly double that amount by year end.

Fed's GPB investigation puts spotlight on spending
INDEPENDENT BROKER DEALERS JUL 22, 2021
Fed's GPB investigation puts spotlight on spending

The mention of GPB auditors in a court filing highlights earlier allegations of executives using clients' money for their own personal benefit. Focused on independent broker-dealers, GPB was a leading seller of high-risk private placements in the past decade.