Bruce Kelly

InvestmentNews

Bruce Kelly

Senior Columnist

26 years experience

Bruce's specialty topics

Legal and compliance Advisor compensation Alternative investments

Bruce is Senior Columnist for InvestmentNews, a leading publication for financial advisors and the wealth management industry.

An award-winning journalist, Bruce’s career at InvestmentNews began in 2000, two years after the launch of the newspaper. He has covered the brokerage industry ever since, focusing on financial advisors’ pay, the products they sell, and the firms on and off Wall Street where they work.

His reporting in the financial crisis 2008 and thereafter shed light on the many shortcomings of the financial advice industry, from weak regulation to the collapse of many broker-dealers.

Bruce writes an award-winning column, On Advice, and his daily breaking news reports give clarity and insight into what’s happening behind closed doors at the largest brokerage firms in the country.

Before becoming a journalist, Bruce taught middle school and high school English in Manhattan and Caracas, Venezuela, for a decade. He is the co-author of a 2010 book, “Financial Serial Killers,” and has two children.

How I think about writing for this industry…

“I love covering the financial advice business. We write about financial advisors and how they care about clients' lifesavings - what is more important than that?”

Awards and recognition

  • 2 SABEW awards
  • Neal Award

Also published by

Co-author of "Financial Serial Killers"

Read the latest stories by Bruce

Bruce Kelly
Displaying 3542 results
Merrill Lynch, Morgan Stanley top execs say recruiting changes worked
PRACTICE MANAGEMENT JUN 15, 2021
Merrill Lynch, Morgan Stanley top execs say recruiting changes worked

Driving the recruiting overhaul at wirehouses over the past few years has been the tremendous expense of recruiting experienced financial advisers.

LPL signs on $36 billion insurance company B-D as clearing client
INDEPENDENT BROKER DEALERS JUN 14, 2021
LPL signs on $36 billion insurance company B-D as clearing client

CUNA Brokerage Services agreed to become a clearing and custody client at LPL. The firm has $36 billion in assets and close to 550 advisers who work at credit unions.

Morgan Stanley brings in ETrade executives
PRACTICE MANAGEMENT JUN 11, 2021
Morgan Stanley brings in ETrade executives

The investment bank is putting the finishing touches onto its $13 billion purchase of ETrade Financial, and has benefitted from ETrade’s direct, online access to a younger group of clients.

Large LPL branch adds Raymond James as another  choice
INDEPENDENT BROKER DEALERS JUN 10, 2021
Large LPL branch adds Raymond James as another choice

It's not clear what LPL thinks about Good Life Cos.' move and whether it has fully signed off on the firm adding Raymond James as a broker-dealer choice for its advisers.

Ex-Cetera broker sentenced to 5 years in prison for fraud
INDEPENDENT BROKER DEALERS JUN 08, 2021
Ex-Cetera broker sentenced to 5 years in prison for fraud

The broker David A. Rockwell defrauded a bank when he applied for lines of credit in the names of two clients

Is the Carson Group worth $1 billion?
RIA NEWS JUN 07, 2021
Is the Carson Group worth $1 billion?

Just five years ago, the Carson Group had a total valuation of $120 million, or six to eight times less than its current potential valuation. The firm said in October it is looking to raise capital to continue to invest in registered investment advisers and wealth management firms.

Wandering financial advisers must be corralled, but who will break them in?
PRACTICE MANAGEMENT JUN 02, 2021
Wandering financial advisers must be corralled, but who will break them in?

The industry finally has the data about rogue brokers who take refuge in the land of insurance sales, and the picture is pretty ugly.

Steward Partners expanding roster of RIA custodians
RIA NEWS MAY 28, 2021
Steward Partners expanding roster of RIA custodians

Opening its own broker-dealer gives the firm room to recruit advisers who don't hold RIA assets at Raymond James.

Mercer Advisors dumps ETrade custody for Raymond James
RIA NEWS MAY 27, 2021
Mercer Advisors dumps ETrade custody for Raymond James

An aggregator with close to 50 deals since 2016, Mercer already had custody agreements with Schwab, TD Ameritrade, National Advisors Trust and Fidelity.

Dave Ramsey bids 'bon voyage' to timeshare-exit advertiser and all its baggage
ALTERNATIVES MAY 26, 2021
Dave Ramsey bids 'bon voyage' to timeshare-exit advertiser and all its baggage

Ramsey blamed the high cost of various lawsuits from Washington state and the timeshare industry as the reason why Timeshare Exit Team is no longer an advertiser on his platform.