Bruce Kelly

InvestmentNews

Bruce Kelly

Senior Columnist

26 years experience

Bruce's specialty topics

Legal and compliance Advisor compensation Alternative investments

Bruce is Senior Columnist for InvestmentNews, a leading publication for financial advisors and the wealth management industry.

An award-winning journalist, Bruce’s career at InvestmentNews began in 2000, two years after the launch of the newspaper. He has covered the brokerage industry ever since, focusing on financial advisors’ pay, the products they sell, and the firms on and off Wall Street where they work.

His reporting in the financial crisis 2008 and thereafter shed light on the many shortcomings of the financial advice industry, from weak regulation to the collapse of many broker-dealers.

Bruce writes an award-winning column, On Advice, and his daily breaking news reports give clarity and insight into what’s happening behind closed doors at the largest brokerage firms in the country.

Before becoming a journalist, Bruce taught middle school and high school English in Manhattan and Caracas, Venezuela, for a decade. He is the co-author of a 2010 book, “Financial Serial Killers,” and has two children.

How I think about writing for this industry…

“I love covering the financial advice business. We write about financial advisors and how they care about clients' lifesavings - what is more important than that?”

Awards and recognition

  • 2 SABEW awards
  • Neal Award

Also published by

Co-author of "Financial Serial Killers"

Read the latest stories by Bruce

Bruce Kelly
Displaying 3542 results
Cetera snags $2.4 billion team from MassMutual
INDEPENDENT BROKER DEALERS MAY 05, 2021
Cetera snags $2.4 billion team from MassMutual

Called Totus Wealth Management, the group had been registered until the end of last month with MML Investors Services, the broker-dealer arm of MassMutual, the insurance company, according to BrokerCheck.

Ohio National broker pitched VA trades as 'infinite banking': Finra
LIFE INSURANCE AND ANNUITIES MAY 03, 2021
Ohio National broker pitched VA trades as 'infinite banking': Finra

The B-D's $1.3 million settlement with the regulator involves its failure to supervise adequately a complex series of transactions involving variable annuities and whole life insurance policies.

Raymond James' recruiting reboot is working: Reilly
PRACTICE MANAGEMENT APR 29, 2021
Raymond James' recruiting reboot is working: Reilly

The financial services firm is back in the ballpark for pay packages to experienced, employee financial-adviser recruits, according to its CEO. Recruiting bonuses are typically in the form of a percentage of an adviser’s annual fees and commissions.

UBS ropes in new fee-generating assets in Q1
ALTERNATIVES APR 27, 2021
UBS ropes in new fee-generating assets in Q1

The wirehouse reported strong results, but also disclosed a significant hit from trading losses after the implosion of the family office and hedge fund Archegos Capital Management.

Why Wells Fargo is adding the eMoney planning tool for its advisers
FINTECH APR 26, 2021
Why Wells Fargo is adding the eMoney planning tool for its advisers

For years, Wells Fargo Advisors has touted its in-house investment management and planning platform for clients and advisers, called Envision. Now, it is introducing the outside eMoney Advisor.

In face of pandemic, IBDs proved resilient in 2020
INDEPENDENT BROKER DEALERS APR 26, 2021
In face of pandemic, IBDs proved resilient in 2020

Last year, the 25 largest independent broker-dealers reported $26.6 billion in revenue, an increase of 4.3% from 2019. Although financial results were far from spectacular, growth at leading IBDs last year was resilient in the face of the Covid-19 pandemic and the havoc it caused for the broader stock market.

Ancora outsiders lose fight for seats on Blucora board
INDEPENDENT BROKER DEALERS APR 22, 2021
Ancora outsiders lose fight for seats on Blucora board

The newcomers had criticized Blucora for mishandling the broker-dealer, Avantax, calling it a potential 'gem of the wealth management industry.' The shareholders reelected the 10 current board members.

In Advisor Group lawsuit, the right hand is suing the left
INDEPENDENT BROKER DEALERS APR 21, 2021
In Advisor Group lawsuit, the right hand is suing the left

The independent broker-dealer, backed by Reverence Capital Partners, is suing an annuity company owned, in part, by the same private equity firm.

Morgan Stanley sells ETrade's custody business in $55 million deal
RIA NEWS APR 20, 2021
Morgan Stanley sells ETrade's custody business in $55 million deal

CEO James Gorman never could muster much enthusiasm for ETrade Advisor Services, which would have been a direct competitor to the bank's 16,000 financial advisers.

Fight over board that controls Avantax coming to a head
INDEPENDENT BROKER DEALERS APR 19, 2021
Fight over board that controls Avantax coming to a head

A struggle for seats on the board of Blucora Inc., which owns the independent broker-dealer Avantax Investment Services Inc., is heading for a showdown. Blucora has purchased two broker-dealers in half-a-dozen years to expand into the wealth management business.